GUESS?, Inc.

Ecommerce

• Responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website.
• Maximize technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand.
• Deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients.
• Drive direction out of ambiguity and question the status quo to enhance marketing campaigns and website content.
• Create a sense of urgency for customers.
• Supervise the entire Web Marketing team and all activities performed by it.
• Be responsible for acquiring partners and clients as well as retaining old clients.
• Evaluate and track different online marketing initiatives.
• Manage the Web Marketing, CRO and SEO team in support of marketing objectives.
• Lead inbound marketing strategies by creating unique content.
• Formulate the best SEO and SEM practices, website development, online advertising, and content to drive revenue and new customers.
• Optimize CRO throughout all traffic channels and on-site implementations.
• Manage online marketing strategies, programs and oversee ad campaigns.
• Perform tests consistently to optimize results based on revenue goals.
• Drive SEO programs to ensure high site ranking for valued keywords.
• Develop email marketing programs and recommend additional online marketing programs.
• Track and report key operational metrics that include traffic and performance.
• Procure assets from various resources and apply knowledge related to web standards, content and messaging.
• Manage online promotions that include participation in competitions, subscription drives, etc.
• Manage online web-marketing budget and oversee monthly planning and budgeting.
• Supervise and elaborate editorial and commercial text creation for website contents and Email Marketing.
• Recommend and implement content changes and improvements for SEO purposes.
• Work closely with marketing and creative teams to ensure compliance with policies and standards.
• Identify and react to challenges and opportunities to reach sales and ROI targets.
• Provide inputs into web design and navigation.
• Develop qualitative and quantitative analysis for performance reporting by Country and Web-Marketing Channel.

E-Commerce Manager, CRO, SEO