Trade Marketing Director – Wholesale

GUESS?, Inc.

Trade Marketing & VM Director leading EMEA trade marketing strategy across wholesale channel. Developing and executing trade marketing and visual merchandising strategies for brand visibility and sales performance.

Posted 6/25/2026full-timeBioggio • 🇨🇭 SwitzerlandLeadWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

trade marketingvisual merchandisingKPI developmentbudgetingforecastingdata analysismarket trend analysiscampaign planningproduct launchescross-functional project management

Soft Skills

leadershipcommunicationstakeholder managementanalytical mindsetteam developmentcollaborationinnovationrelationship managementstrategic thinkingproblem-solving

Tools & Technologies

Microsoft Officedigital platformsPOP materialsmarketing toolswholesale marketing tools

Industry Keywords

wholesale channelfashion brandslifestyle brandsbrand positioningsell-in strategiessell-out strategiescustomer experienceretail storytellingcommercial initiativeslocal market requirements

About the role

Key responsibilities & impact

Define and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans
Lead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives
Drive visual merchandising strategy for wholesale partners, ensuring consistency with brand guidelines while adapting to local market requirements
Develop and monitor KPIs to measure effectiveness of trade marketing and visual merchandising initiatives (sell-out, ROI, brand visibility)
Collaborate closely with Sales to support sell-in and sell-out strategies, creating compelling ‘selling stories’ and tools
Oversee the development and distribution of POP materials and marketing tools, ensuring quality, cost-efficiency, and timely delivery
Lead budgeting and forecasting processes for trade marketing activities
Manage relationships with external agencies, vendors, and partners
Ensure alignment and coordination across regions, fostering best practices and continuous improvement
Lead and develop the trade marketing and visual merchandising team
Develop guidelines and toolkits for wholesale partners covering campaigns, product presentation and visual merchandising
Analyze market trends, customer insights and competitor activity to identify growth opportunities
Coordinate cross-functional teams to ensure consistent execution across all touchpoints
Monitor stock, logistics and distribution of trade marketing materials
Oversee digital platforms supporting wholesale marketing tools and content
Drive innovation in retail storytelling and customer experience across wholesale doors

Requirements

What you’ll need

Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
Proven experience in leading teams and managing cross-functional projects
Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
Excellent communication and stakeholder management skills
Strong analytical mindset with ability to translate data into actionable insights
Fluent in English; additional languages are a plus
Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus

Benefits

Comp & perks

An International, fresh and dynamic working environment
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
Arts, sports and social events outside the office, thanks to our Guess Fun activities!
Training & Development platform and paths
Discount on our products both online and in stores