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Trade Marketing Director – Wholesale
GUESS?, Inc.Trade Marketing & VM Director leading EMEA trade marketing strategy across wholesale channel. Developing and executing trade marketing and visual merchandising strategies for brand visibility and sales performance.
About the role
Key responsibilities & impact- Define and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans
- Lead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives
- Drive visual merchandising strategy for wholesale partners, ensuring consistency with brand guidelines while adapting to local market requirements
- Develop and monitor KPIs to measure effectiveness of trade marketing and visual merchandising initiatives (sell-out, ROI, brand visibility)
- Collaborate closely with Sales to support sell-in and sell-out strategies, creating compelling ‘selling stories’ and tools
- Oversee the development and distribution of POP materials and marketing tools, ensuring quality, cost-efficiency, and timely delivery
- Lead budgeting and forecasting processes for trade marketing activities
- Manage relationships with external agencies, vendors, and partners
- Ensure alignment and coordination across regions, fostering best practices and continuous improvement
- Lead and develop the trade marketing and visual merchandising team
- Develop guidelines and toolkits for wholesale partners covering campaigns, product presentation and visual merchandising
- Analyze market trends, customer insights and competitor activity to identify growth opportunities
- Coordinate cross-functional teams to ensure consistent execution across all touchpoints
- Monitor stock, logistics and distribution of trade marketing materials
- Oversee digital platforms supporting wholesale marketing tools and content
- Drive innovation in retail storytelling and customer experience across wholesale doors
Requirements
What you’ll need- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management skills
- Strong analytical mindset with ability to translate data into actionable insights
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus
Benefits
Comp & perks- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
- Discount on our products both online and in stores
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
trade marketingvisual merchandisingKPI developmentbudgetingforecastingdata analysismarket trend analysiscampaign planningproduct launchescross-functional project management
Soft Skills
leadershipcommunicationstakeholder managementanalytical mindsetteam developmentcollaborationinnovationrelationship managementstrategic thinkingproblem-solving