Webflow

Senior Director, Go-to-Market Programs and Strategy

Webflow

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $195,100 - $298,400 per year

Job Level

Senior

About the role

  • Lead cross-functional sales and marketing programs from idea through execution, measurement, and iteration (e.g., strategic sales plays, GTM execution for internal AI initiatives, GTM experiments)
  • Partner closely with the CRO, CMO, and VP of Revenue Operations on executive-level GTM strategy, preparing updates, synthesizing progress, and driving follow-through
  • Contribute to key strategic decisions such as segmentation, territory design, and GTM investment areas in partnership with RevOps and Sales leadership
  • Own sales methodology, process design, and governance to ensure GTM teams are aligned, equipped, and operating with consistency and clarity
  • Act as a partner to Product Marketing and Product for product release readiness, ensuring customer-facing teams are equipped to launch and sell with confidence
  • Lead Revenue Enablement programs including onboarding, ongoing enablement, and role-specific readiness for Sales, CS, and Partners
  • Report to the Vice President, Revenue Operations and support executive-level visibility for GTM initiatives

Requirements

  • 8–10+ years of experience in B2B SaaS, preferably in roles such as GTM Strategy, Strategic Programs, Chief of Staff, or RevOps
  • Track record of managing high-impact programs and strategic initiatives with executive visibility
  • Experience owning sales process design, enablement program execution, and/or major GTM milestones like SKO or product launches
  • Strong business judgment and ability to collaborate cross-functionally to get things done
  • People management experience and ability to mentor and scale a small but strategic team
  • Operate comfortably between strategy and execution, with a bias for progress over perfection
  • Confident communicator and cross-functional leader who builds strong working relationships
  • Ability to bring structure to ambiguity and get alignment across stakeholders
  • Systems-oriented mindset and passion for building scalable programs
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI
  • Valid right to work authorization depending on the country of employment
  • Offer may be contingent upon successful completion of a background check