Webflow

Senior Manager, Lifecycle Marketing

Webflow

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $147,400 - $214,800 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics and outcomes across sales-led, self serve, and partner motions.
  • Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors.
  • Lead the Lifecycle Marketing team, helping uplevel the team and fostering their career growth.
  • Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact.
  • Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc.
  • Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences.
  • Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across channels and motions.
  • Partner with Marketing Operations to best leverage and evolve the lifecycle marketing tech stack — ensuring data integrity and governance, seamless automations across channels, and the ability to deliver personalized experiences at scale.
  • Partner closely with other leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights.
  • Share and evangelize program learnings, results, and opportunities across the company.

Requirements

  • Have 8+ years of Marketing experience with at least 4+ years of experience focused on Lifecycle / CRM Marketing / Growth Marketing, unlocking and increasing revenue growth.
  • Have 3+ years of people management experience.
  • Have experience implementing and managing marketing automation/CRM systems (ie. Iterable), pushing the boundaries of what those systems can do.
  • Have prior experience defining and iterating on multi-channel engagement strategies (ie. email, in-app notifications), especially the utilization of AI/ML models and advanced targeting and triggering methods.
  • Are data-driven with the ability to understand and own the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics for a SaaS/subscription business.
  • Have experience with marketing platforms (mobile/desktop) like Segment, Census, Mixpanel, etc, and at least basic knowledge of HTML/CSS, SQL.
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Benefits
  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
  • Flexible PTO for all locations and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support work and wellness
  • 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Lifecycle MarketingCRM MarketingGrowth MarketingMarketing AutomationAI/ML ModelsMulti-channel Engagement StrategiesData AnalysisHTMLCSSSQL
Soft skills
LeadershipTeam DevelopmentCommunicationCollaborationCuriosityGrowth MindsetStrategic ThinkingData-driven Decision MakingProblem SolvingCreativity