Weave

Marketing

• Own the end-to-end development, execution, and optimization of all email marketing campaigns, including promotional emails, nurture sequences, product updates, and triggered communications, primarily targeting medical and other specialty healthcare providers.
• Manage and optimize our marketing automation platform (Salesforce Marketing Cloud) for segmentation, deployment, A/B testing, and performance tracking.
• Develop and implement a rigorous testing roadmap (subject lines, copy, CTAs, layout, send times, etc.) to continuously improve key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• Deeply understand our audience and leverage data to create highly targeted and personalized segments that deliver the most relevant content at the right time.
• Regularly monitor, analyze, and report on the performance of all email campaigns, providing actionable insights and recommendations to drive increased effectiveness.
• Partner closely with Sales, Product Marketing, Content, and Data teams to ensure email programs align with business objectives, product launches, and content strategy.
• Maintain a strong focus on email deliverability, list health, and ensuring all campaigns are compliant with relevant regulations (e.g., CAN-SPAM, GDPR).

Senior Lifecycle Marketing Manager

Manager

• Lead, coach, and develop a team of onboarding professionals through regular 1:1s, performance reviews, and ongoing feedback
• Oversee end-to-end onboarding projects, ensuring timelines, scope, quality, and customer expectations are met or exceeded
• Develop and manage detailed onboarding project plans, including milestones, dependencies, and resource allocation
• Collaborate cross-functionally with Porting, Sales, Product, Customer Success, Support, and other Weave teams to ensure smooth implementations
• Proactively identify project risks, roadblocks, and resourcing challenges; implement mitigation strategies
• Drive continuous improvement of onboarding processes, workflows, and best practices
• Ensure consistent documentation, reporting, and communication of project and team performance
• Maintain quality assurance standards and conduct post-implementation reviews to improve future outcomes
• Support training and enablement efforts to ensure the team is skilled in tools, processes, and product updates

Onboarding Manager

Business Development Rep

• Executing outbound prospecting efforts using curated target account lists
• Responding to and qualifying inbound Mid-Market leads
• Validating lead quality, buying intent, key stake holder, and deal fit before, AE handoff
• Performing structured discovery and documenting findings in Salesforce, request location information and Hierarchy creation
• Delivering initial product overviews and demos to influencers and individual offices
• Scheduling and coordinating follow-up meetings with Mid-Market Account Executives and decision-makers for Corporate Demos and discovery

Senior Lifecycle Marketing Manager

Onboarding Manager

Business Development Executive