Senior Business Systems Analyst
Pure Storage
Cloud
Lifecycle Marketing Manager
Weave
full-time
Posted on:
Location Type: Hybrid
Location: Lehi • Utah • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Cloud
About the role
- Evaluate existing TrueLark email journeys to identify gaps and recommend additional strategic touch points.
- Partner with stakeholders across TrueLark to conceptualize and implement email campaigns that drive results and elevate the customer experience.
- Monitor, analyze and own key performance metrics related to revenue generation and product adoption.
- Manage the end-to-end email production process, including copywriting, editing, creative asset coordination, HTML proofing and campaign execution.
- Optimize email programs continuously, through A/B testing and other methods, to improve performance and ensure alignment with branding standards.
- Maintain comprehensive documentation of email journeys to enhance internal visibility and cross-functional alignment.
- Report to Senior Manager, Lifecycle Marketing and collaborate cross-functionally.
Requirements
- Minimum of 2 years’ experience in email marketing, preferably in the tech industry.
- Bachelor’s degree in marketing, communications, English or a related discipline.
- Proven ability to craft concise, compelling, customer-focused email content that drives engagement and delivers measurable results.
- Excellent communication skills, with a track record of effective cross-functional collaboration and stakeholder alignment.
- Demonstrated skill in conceptualizing and executing end-to-end lifecycle marketing strategies.
- Meticulous attention to detail, ensuring the highest levels of accuracy, consistency and brand alignment.
- Experience with key tools including Salesforce Marketing Cloud, Salesforce, HubSpot, Mailchimp, Asana and Lucidchart.
- Familiarity with AP Style / preference against Oxford comma.
- Must be legally eligible to work in the US; applicants asked about visa sponsorship status.
Benefits
- Hybrid (remote/in office)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingcopywritingA/B testingHTML proofinglifecycle marketing strategiesperformance metrics analysiscustomer engagementcampaign executionstrategic touch pointsdocumentation
Soft skills
communication skillscross-functional collaborationstakeholder alignmentattention to detailcustomer-focused contentmeticulousnessconceptualizationcreativityresults-drivenstrategic thinking
