We Are Rosie

Performance Marketing

• Plan, build, and manage campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, ad creation, and competitive benchmarking
• Set up and optimize PMAX, Search, Display, and Video campaigns
• Monitor pacing, bids, budgets, tracking, and performance
• Plan, build, and manage campaigns across Meta Ads and TikTok Ads
• Handle audience setup, creative rotation, and A/B testing frameworks
• Develop creative testing structures and optimization strategies
• Translate performance data into clear, actionable insights
• Analyze campaign data using GA4, first-party data, and internal tools
• Understand and optimize for CPA, ROAS, CTR, CPM, and other key metrics
• Prepare clear internal and client-facing reports
• Stay current on platform updates, algorithm changes, and industry trends
• Work closely with creative team on concepts, messaging, copy, and direction
• Support strategic planning with the Head of Media Technology
• Communicate campaign performance and recommendations to clients.

Paid Media Specialist, SEM, Paid Social

Producer

• Manage large-scale multi-million dollar programs with multiple workstreams, ensuring alignment across creative, marketing, and external partners
• Advocate for exceptional craft, quality, and production standards across all deliverables
• Oversee a diverse roster of production partners (digital, interactive, music, post-production), guiding them through briefs, timelines, and quality expectations
• Drive production briefings in partnership with creative teams, ensuring clarity on scope, deliverables, and assets
• Educate stakeholders and agency partners on production processes, timelines, technical guidelines, and workflow best practices
• Manage and prioritize feedback from multiple stakeholders, flag risks early, and identify proactive solutions
• Maintain production budgets, track costs, and ensure all deliverables ship on time and within scope
• Oversee asset management, versioning, and platform-specific execution across the full media matrix
• Translate approved “Hero” creative into fully executed cross-channel assets, ensuring correct aspect ratios, formats, durations, and file specifications across platforms (ex: TikTok, Meta, YouTube, TV, DOOH)
• Ensure seamless integrated production workflow across long-form content, social toolkits, editorial updates, and paid media packages
• Uphold quality control across all final files prior to delivery, ensuring accuracy, brand consistency, and technical compliance

Senior Integrated Producer

Copywriter

• Produce polished long-form and short-form copy across diverse channels and formats
• Quickly adapt to our client's brand voice and create compelling content with minimal direction
• Collaborate directly with the Director of Communications, fractional CMO, and department leads
• Manage multiple writing assignments with strong organizational skills and deadline adherence
• Work with the internal Creative Director to ensure brand consistency

Email Marketing Manager

• Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting
• Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement
• Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform)
• Ensure impeccable standards in grammar, style, and brand alignment across all campaigns
• Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives
• Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing
• Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries
• Test deliverability across devices and email clients to optimize performance
• Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity
• Work with audience segments including subscribers, single ticket buyers, and prospects
• Collaborate with freelance copywriters, designers, photographers, and external vendors
• Document all processes you establish as new SOPs are developed

Email Marketing, CRM Integration Specialist

Project Manager

• Support the execution of expansive content audits planned for Q4 ’25 and Q1 ’26
• Update approximately 250 Learn & Grow article documents within the client’s content management system
• Implement SEO, TSEO, hygiene, disclaimer, CTA banner, and metadata updates
• Review, edit, and QA content to ensure accuracy and adherence to Brand and AP Style guidelines
• Maintain and update the Learn & Grow Publishing Tracker and audit status sheets
• Communicate audit timelines, publishing plans, and updates to the Learn & Grow channel team
• Create new article pages and update existing content on a biweekly publishing schedule
• Manage publishing workflow tasks within the WCM
• Create and maintain publishing and QA documentation for each audit (approximately 10 audits)
• Organize and store assets and documentation in the appropriate shared drives
• Attend weekly Monday standups to provide progress and timeline updates
• Participate in bimonthly cross-LOB meetings and additional meetings as required
• Update Workfront boards with project status (as applicable)
• Upload tasks, documentation, and requests in Workfront (as applicable)
• Partner with cross-functional stakeholders across the Enterprise to ensure alignment
• Collaborate with the Learn & Grow channel team throughout the QA and publishing process

Project Manager, Web Producer

• Manage large-scale programs with multiple workstreams, ensuring alignment across creative, marketing, and external partners
• Advocate for exceptional craft, quality, and production standards across all deliverables
• Oversee a diverse roster of production partners (digital, interactive, music, post-production), guiding them through briefs, timelines, and quality expectations
• Drive production briefings in partnership with creative teams, ensuring clarity on scope, deliverables, and assets
• Educate stakeholders and agency partners on production processes, timelines, technical guidelines, and workflow best practices
• Manage and prioritize feedback from multiple stakeholders, flag risks early, and identify proactive solutions
• Maintain production budgets, track costs, and ensure all deliverables ship on time and within scope
• Oversee asset management, versioning, and platform-specific execution across the full media matrix
• Translate approved “Hero” creative into fully executed cross-channel assets, ensuring correct aspect ratios, formats, durations, and file specifications across platforms (ex: TikTok, Meta, YouTube, TV, DOOH)
• Ensure seamless production workflow across long-form content, social toolkits, editorial updates, and paid media packages
• Uphold quality control across all final files prior to delivery, ensuring accuracy, brand consistency, and technical compliance

Senior Producer

Director

• Develop comprehensive, multi-channel media strategies that address higher education recruitment challenges, including declining enrollment trends, changing demographics, and increased competition
• Lead the development of audience targeting approaches specific to prospective students, parents, guidance counselors, and transfer students across the enrollment funnel
• Translate institutional enrollment goals and marketing objectives into actionable media plans with clear KPIs tied to inquiry generation, application completion, and yield
• Present and defend media recommendations to client stakeholders, including admissions leadership and marketing teams
• Introduce innovative media tactics and emerging platforms relevant to reaching Gen Z and millennial audiences
• Direct workflow and mentor junior planning team members while maintaining individual contributor responsibilities
• Manage planning budgets ranging from $500K-$5M+ across traditional and digital channels
• Ensure team accountability for accurate budget tracking, pacing, and stewardship throughout recruitment cycles (early awareness through enrollment periods)
• Act as final checkpoint for all media documents, flowcharts, authorizations, and buying guidelines
• Serve as primary planning contact for higher ed client, maintaining deep knowledge of institutional priorities, competitive landscape, and enrollment challenges
• Build and maintain relationships with media vendors specializing in education marketing (Spotify for Education, Snapchat Campus Stories, College Board, etc.)
• Foster strong internal collaboration between planning, buying, creative, and analytics teams
• Stay current on higher education marketing trends, regulations (FERPA, data privacy), and best practices

Director, Media Planning

• Lead and mentor a team of 3-5 Platform Buyers responsible for hands-on-keyboard campaign execution across DSPs and social platforms
• Provide clear strategic direction while empowering team members to execute with autonomy
• Conduct regular performance reviews, skill development sessions, and career growth conversations
• Foster a culture of testing, learning, and optimization within the buying team
• Balance team management responsibilities with collaborative, hands-on involvement in strategic campaign decisions
• Ensure team accountability for on-time, on-budget, high-quality campaign execution
• Oversee multi-channel programmatic buying operations across video (CTV/OLV), audio (streaming/podcast), display (programmatic), and social platforms
• Develop advanced optimization strategies that push performance boundaries and align with enrollment recruitment goals
• Provide strategic direction on campaign design, audience targeting, creative approaches, and platform utilization
• Partner with planning, analytics, and client teams to ensure campaigns align with institutional objectives and KPIs
• Make data-driven decisions on budget allocation, platform mix, and tactical pivots to maximize enrollment outcomes
• Ensure adherence to best practices, timelines, and quality standards across all buying operations
• Serve as primary buying contact for higher education client, building trust through expertise and results
• Present campaign performance, optimization strategies, and recommendations to client stakeholders with confidence
• Translate complex programmatic concepts into clear insights that demonstrate value and impact on enrollment
• Manage client expectations while advocating for innovative approaches and necessary optimizations
• Develop and maintain strong relationships with platform technology partners (Google, Amazon, Meta, Snapchat, TikTok, etc.)
• Stay current on platform updates, new features, and beta opportunities relevant to education marketing
• Identify and evaluate new technologies, data sources, or tactics that could drive enrollment results
• Negotiate preferred access to inventory, beta features, or added value opportunities
• Ensure team leverages full platform capabilities and stays ahead of industry changes
• Set performance expectations and ensure campaigns achieve delivery and KPI goals (inquiries, applications, enrollments)
• Guide advanced analytics approaches including attribution modeling, incrementality testing, and audience analysis
• Review and approve weekly, monthly, and quarterly performance reports before client delivery
• Identify trends, risks, and opportunities in campaign data; translate findings into strategic recommendations
• Contribute to process improvements that enhance efficiency, quality, or performance outcomes

Associate Media Director – Programmatic Buying

Graphics Designer

• Design weekly marketing campaign assets across multiple digital channels
• Create graphics for email campaigns, social media posts, and digital advertisements
• Develop web graphics and support light UX needs
• Collaborate with the marketing team on creative planning and campaign strategy
• Adapt designs to meet the specific requirements of different marketing channels

Graphic Designer

Manager

• Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
• Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
• Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
• Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
• Oversee campaign optimizations, brand safety, reporting and budget management for campaign success.
• Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies.
• Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing.
• Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting.
• Provide training and support to Programmatic Analysts to promote growth and success.

Programmatic Manager

• Oversee media projects across multiple brands, ensuring seamless execution of sales and promotional campaigns.
• Manage SKUs and ensure product listings are optimized across DTC websites.
• Collaborate with clients using a "crawl, walk, run" approach to guide them through campaign strategy, setup, and execution.
• Coordinate with internal teams and external stakeholders to ensure timely delivery of assets, updates, and campaign adjustments.

Media Project Manager, Part Time

Digital Marketing

• Develop and execute email marketing strategy including nurture sequences and promotional campaigns
• Define website vision and strategy to support business objectives
• Partner with paid media specialist to align campaigns with marketing strategy
• Develop content strategy based on keyword research and audience needs
• Ensure cohesive messaging across all owned digital channels

Digital Marketing Manager

SEO Marketing

• Assist in the planning, strategy, forecasting, execution, optimization, and reporting of paid search campaigns.
• Conduct thorough keyword research and analysis, develop compelling ad copy, manage bid strategies, and allocate budgets effectively.
• Support strategic SEO initiatives by identifying keyword opportunities and gaps, analyzing SERP changes impacting CTR, and managing keyword portfolios within SEO tools.
• Work with analytics teams on measurement, tagging, and reporting, and collaborate with display/social teams for cross-channel synergy.
• Collaborate with SEO technical specialists on web implementation and stay abreast of the latest SEM/SEO industry trends, Google algorithm updates, new ad formats, and competitor practices.
• Facilitate SEO/SEM integration by identifying overlap opportunities, sharing keyword insights, and coordinating messaging.
• Provide valuable ad-hoc SEO/SEM competitor insights related to search and on-page content.

Paid and Organic Search Associate

• Design and launch targeted campaigns across key channels: paid search, social and display advertising, email marketing, content marketing, webinars, and trade show support
• Develop industry-specific campaigns leveraging our case study portfolio and scientific validation
• Create and optimize lead nurture sequences for different buyer personas and industry verticals
• Build compelling demo request campaigns and field study program promotion
• Develop account-based marketing tactics for key accounts to drive expansion and adoption within large corporate customers
• Track and optimize key metrics: lead quality, conversion rates, and campaign ROI
• Create performance reports and provide data-driven optimization recommendations
• A/B test campaign elements to continuously improve results
• Collaborate with sales to refine lead scoring and handoff processes
• Work with designer and marketing leadership to transform research findings and case studies into compelling marketing assets
• Develop industry-specific solution briefs and ROI-focused content
• Create email templates, landing pages, and campaign messaging
• Support thought leadership content around workplace safety and exosuit benefits