Digital Marketing Manager
Surgimate
Senior Digital Marketing Manager
Watchmaker Genomics
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Senior
Tech Stack
CloudMagento
About the role
- Lead the strategy, execution, and optimization of digital campaigns to drive demand, engagement, and conversion
- Design, implement, and manage marketing automation programs, integrating HubSpot with Salesforce, the website, and social platforms to track ROI and campaign effectiveness
- Map and analyze the customer journey and web visitor behavior, translating insights into experiments, targeted campaigns, and measurable engagement plans
- Lead the end-to-end execution of multi-channel campaigns (digital, email, paid media) that attract, convert, and nurture leads throughout the buyer’s journey
- Collaborate with Product Marketing to define target audiences and tailor campaign messaging to their needs
- Evaluate campaign performance and visitor engagement, providing data-driven recommendations to optimize outcomes
- Own and maintain the campaign calendar, ensuring timely delivery of assets, campaigns, and reporting
- Evaluate emerging technologies that could help bolster Watchmaker’s digital marketing efforts; provide thought leadership and perspective for adoption where appropriate
- Implement SEO best practices, site performance monitoring, and optimization strategies to improve visibility and conversions
- Integrate and manage analytics (GA4, Google Tag Manager) and run A/B tests to continuously improve user experience
- Provide regular reporting on website traffic, conversion rates, and campaign performance
Requirements
- 7+ years’ experience in digital marketing
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
- 7-10+ years in digital marketing with emphasis on SEO, SEM, and paid social (LinkedIn Ads)
- Proven experience leading HubSpot (or similar marketing automation platforms) implementation and Salesforce integration
- Experience in lead nurture, content marketing, and demand generation campaigns
- Familiarity with CMS/e-commerce platforms (Adobe Commerce Cloud/Magento a plus)
- Biotech and start-up experience are desirable
- Certification in Google Ads or LinkedIn Advertising preferred
- Proficiency in LinkedIn Ads, Google Ads, and other SEM platforms
- Strong knowledge of analytics tools (Google Analytics, Search Console, GA4, GTM)
- Basic HTML/CSS for web editing
- Proficiency in Adobe Creative Suite a plus
- Strong writing and editing skills for both digital and print formats
- Organized, self-motivated, and able to manage multiple priorities and deadlines
- Excellent organizational skills and attention to detail
- The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision
- Strong interpersonal skills and an ability to work as an effective member of a team
- Good communication and personal task management skills and a high level of self-motivation and initiative
- A creative and disciplined approach to problem-solving
Benefits
- Flexible Time Off
- Holidays
- Employer covers 75% of base medical plan with buy-up options
- EAP (employee assistance program)
- Employer paid dental
- Employer paid vision
- Employer paid $25,000 life/AD&D policy
- Paid parental leave
- 401(k) retirement plan with a 4% match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMmarketing automationlead nurturecontent marketingdemand generationHTMLCSSA/B testing
Soft skills
organizational skillsattention to detailmultitaskingself-motivationproblem-solvinginterpersonal skillscommunication skillstime managementcreativityability to work under pressure
Certifications
Google AdsLinkedIn Advertising
