Digital Marketing

• Lead the strategy, execution, and optimization of digital campaigns to drive demand, engagement, and conversion
• Design, implement, and manage marketing automation programs, integrating HubSpot with Salesforce, the website, and social platforms to track ROI and campaign effectiveness
• Map and analyze the customer journey and web visitor behavior, translating insights into experiments, targeted campaigns, and measurable engagement plans
• Lead the end-to-end execution of multi-channel campaigns (digital, email, paid media) that attract, convert, and nurture leads throughout the buyer’s journey
• Collaborate with Product Marketing to define target audiences and tailor campaign messaging to their needs
• Evaluate campaign performance and visitor engagement, providing data-driven recommendations to optimize outcomes
• Own and maintain the campaign calendar, ensuring timely delivery of assets, campaigns, and reporting
• Evaluate emerging technologies that could help bolster Watchmaker’s digital marketing efforts; provide thought leadership and perspective for adoption where appropriate
• Implement SEO best practices, site performance monitoring, and optimization strategies to improve visibility and conversions
• Integrate and manage analytics (GA4, Google Tag Manager) and run A/B tests to continuously improve user experience
• Provide regular reporting on website traffic, conversion rates, and campaign performance

Senior Digital Marketing Manager

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing

Digital Marketing Account Manager

Senior Director, Digital Marketing