Senior Digital Marketing Manager
Watchmaker Genomics
CloudMagento
Digital Marketing Manager
Surgimate
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, retargeting, and other paid channels.
- Manage budgets, bids, and creative to maximize ROI and pipeline contribution.
- Build and optimize landing pages and lead capture flows for conversion.
- Create and implement an inbound marketing strategy to attract and convert prospects through organic search, paid traffic, and nurture campaigns.
- Partner with content and product marketing teams to drive SEO and improve rankings for priority topics and keywords.
- Ensure alignment between campaigns, content, and sales follow-up to accelerate pipeline.
- Own marketing analytics and reporting for digital campaigns, including CAC, CPL, ROAS, and attribution.
- Leverage tools like Google Analytics, HubSpot, and Salesforce to track results and provide insights.
- Run A/B tests across ads, emails, and landing pages to drive incremental gains in conversion.
- Manage email automation workflows and lead scoring models to ensure seamless handoff of qualified leads to sales.
- Segment and personalize campaigns to different buyer personas.
- Collaborate with SDR and sales teams on aligning outreach and campaign timing.
- Partner with the VP of Marketing and marketing team to align on broader campaigns and storytelling.
- Support sales enablement through data-driven insights and digital tools.
- Work across all three brands, ensuring consistency and scalability in approach while tailoring campaigns per audience.
Requirements
- 3-5 years of experience in B2B digital marketing, preferably within SaaS or healthcare tech.
- Proven track record of driving measurable inbound pipeline growth.
- Hands-on experience with paid search, paid social, SEO, retargeting, and analytics.
- Strong knowledge of Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation platforms. Knowledge of Rollworks/AdRoll is a plus.
- Data-driven mindset with advanced Excel/Sheets or BI tool skills for campaign analysis.
- Ability to balance strategic planning with tactical execution.
- Strong collaboration and communication skills to work with executives, peers, and sales teams.
- Experience with Salesforce or other CRMs is a plus.
- Exceptional attention to detail, both verbal and visual.
Benefits
- Competitive salary plus commissions/bonus
- 401(k) with company match up to 4%
- 100% employer covered medical, dental & vision plans for the employee through UHC. Plus, employee covered plans available for dependents.
- Long Term Disability and Life Insurance
- Monthly Home Internet & Wellness allowances
- Equipment (Mac or PC of your choice!)
- 10 Holidays + 2 Holiday Eves
- 18 days PTO, 18 days Sick Leave
- Additional days off for SurgiGive (volunteering 1), Birthday Celebration (1) & Recharge (3)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinginbound marketingSEOpaid searchpaid socialanalyticsA/B testingemail automationlead scoringcampaign analysis
Soft skills
collaborationcommunicationstrategic planningtactical executionattention to detaildata-driven mindset
