Surgimate

Digital Marketing

• Develop, execute, and optimize digital campaigns across Google Ads, LinkedIn, retargeting, and other paid channels.
• Manage budgets, bids, and creative to maximize ROI and pipeline contribution.
• Build and optimize landing pages and lead capture flows for conversion.
• Create and implement an inbound marketing strategy to attract and convert prospects through organic search, paid traffic, and nurture campaigns.
• Partner with content and product marketing teams to drive SEO and improve rankings for priority topics and keywords.
• Ensure alignment between campaigns, content, and sales follow-up to accelerate pipeline.
• Own marketing analytics and reporting for digital campaigns, including CAC, CPL, ROAS, and attribution.
• Leverage tools like Google Analytics, HubSpot, and Salesforce to track results and provide insights.
• Run A/B tests across ads, emails, and landing pages to drive incremental gains in conversion.
• Manage email automation workflows and lead scoring models to ensure seamless handoff of qualified leads to sales.
• Segment and personalize campaigns to different buyer personas.
• Collaborate with SDR and sales teams on aligning outreach and campaign timing.
• Partner with the VP of Marketing and marketing team to align on broader campaigns and storytelling.
• Support sales enablement through data-driven insights and digital tools.
• Work across all three brands, ensuring consistency and scalability in approach while tailoring campaigns per audience.

Digital Marketing Manager