Digital Marketing

• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
• Develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Develop and implement audience targeting to maximize campaign performance.
• Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
• Leverage Salesforce to track, report, and ensure lead quality and attribution.
• Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
• Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
• Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
• Translate performance data into clear insights and recommendations for leadership.
• Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.

Digital Marketing Specialist

Digital Marketing Specialist – Financial Solutions

Regional Marketing Digital Campaign Manager – Contractor

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing