Digital Marketing Account Manager
EmoryDay, LLC
Digital Marketing Specialist
Wavestone
full-time
Posted on:
Location Type: Remote
Location: Remote • Pittsburgh • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
- Develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
- Conduct keyword research and competitive analysis to inform campaign strategies.
- Develop and implement audience targeting to maximize campaign performance.
- Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
- Leverage Salesforce to track, report, and ensure lead quality and attribution.
- Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
- Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
- Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
- Translate performance data into clear insights and recommendations for leadership.
- Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.
Requirements
- Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields.
- 3+ years of hands-on experience managing paid media campaigns (Google, Microsoft, LinkedIn).
- Strong skills in analytics and reporting (Google Analytics and Salesforce).
- Project management skills; able to juggle multiple campaigns and stakeholders.
- Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up.
- Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns.
- Excellent written and visual communication skills.
- Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva).
- Google Ads and/or Microsoft Ads certifications.
- Digital marketing experience gained in management consulting, professional services, or B2B focused companies
Benefits
- Medical / Dental / Vision coverage
- Health Care FSA and Dependent Care FSA
- Employer Paid disability and life insurance
- Short-term & Long-term Disability
- Term life and AD&D
- Voluntary life insurances
- Critical Illness and Accident insurances
- $50 Technology stipend (monthly)
- 401(k) retirement plan - Traditional 401(k) & Roth 401(k)
- 30 Days of flexible paid time off (accrued monthly)
- Employee Assistance Plan (EAP)
- Paid Parental Leave Policy
- Ability to participate in the company ESOP plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationkeyword researchcompetitive analysisaudience targetingA/B testingSEOanalyticsreportingcampaign optimizationdigital marketing
Soft skills
project managementcommunicationcollaborationtime managementproblem-solvingcreativityrecommendationproactive follow-upinsight translationstakeholder engagement
Certifications
Google Ads certificationMicrosoft Ads certification
