Watchmaker Genomics

Marketing

• Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization
• Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
• Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
• Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support
• Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
• Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
• Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
• Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches
• Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
• Collaborate with R&D leadership on NPD pipeline, discovery priorities, product-market fit and 2-year rolling roadmaps
• Drive QBR cadence for portfolio health visibility and data-driven decision-making
• Manage marketing budget, headcount planning, and hiring
• Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions
• Lead and represent the company at key customer meetings, conferences, and industry events

Vice President – Marketing

• Simplify complex NGS technical concepts into clear and engaging content
• Support planning, production, and implementation of marketing activities
• Develop content for product launch and positioning
• Create long form articles, video scripts, infographics, advertisements, emails, newsletters
• Draft and edit press releases, blogs, and social posts
• Research target audience to produce compelling content
• Maintain understanding of Watchmaker’s product offerings
• Identify industry events and trade shows for brand exposure

Vice President – Marketing

Technical Marketing Manager – Sr.