Vice President – Marketing

Watchmaker Genomics

Vice President of Marketing leading commercial strategy and managing a high-performing marketing team for a life sciences company. Overseeing product management, marketing, and operational functions in a rapidly changing environment.

Posted 5/21/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization
Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support
Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches
Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
Collaborate with R&D leadership on NPD pipeline, discovery priorities, product-market fit and 2-year rolling roadmaps
Drive QBR cadence for portfolio health visibility and data-driven decision-making
Manage marketing budget, headcount planning, and hiring
Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions
Lead and represent the company at key customer meetings, conferences, and industry events

Requirements

What you’ll need

Masters with 15+ years of life sciences marketing experience and 5 years of experience leading a team
Experience in genomics, NGS, molecular diagnostics, or adjacent tools markets is required.
Excellent organizational skills and attention to detail.
The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision.
Strong interpersonal skills and an ability to work as an effective member of a team.
Good communication and personal task management skills and a high level of self-motivation and initiative.
A creative and disciplined approach to problem-solving.
Time management and prioritization under deadlines
Deep understanding of NGS, molecular diagnostics, and/or enzyme-based applications, able to engage technically with Product Managers and R&D
Track record of commercial launch excellence across multiple product launches in a high-growth life sciences environment
Experience building or scaling marketing analytics, pricing, and forecasting functions
Strong strategic thinker who can also operate hands-on in a scaling organization
Excellent cross-functional partnership skills, works effectively with Sales, R&D, Operations, and executive leadership
Both startup and larger company experience preferred
Comfortable navigating ambiguity in a growing and evolving organization
Demonstrated leadership of strong team culture in a high-performance environment.

Benefits

Comp & perks

Flexible Time Off
Holidays
Employer covers 75% of base medical plan with buy-up options
EAP (employee assistance program)
Employer paid dental with a buy-up option
Employer paid vision
Employer paid $25,000 life/AD&D policy
Paid parental leave
401(k) retirement plan with a 4% match

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

life sciences marketinggenomicsNGSmolecular diagnosticsmarketing analyticspricing analysisforecastingcommercial launchproduct managementproduct marketing

Soft Skills

organizational skillsattention to detailmultitaskinginterpersonal skillscommunication skillstask managementself-motivationinitiativeproblem-solvingtime management

Certifications

Masters