Director, Product Marketing – Sales Strategy and Enablement
Walmart
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California • New York • United States
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Salary
💰 $132,000 - $264,000 per year
Job Level
About the role
- Lead the development and execution of product marketing strategies to drive awareness and adoption across multiple markets.
- Oversee market research initiatives to inform product positioning and identify growth opportunities.
- Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
- Design and deliver comprehensive product training programs and demonstrations to enhance client proficiency.
- Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
- Drive the creation of compelling proposals and presentations to support product launches and sales strategies.
- Foster continuous improvement by mentoring team members and promoting best practices in marketing.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
- 7 years' experience in Marketing, Business Administration, or related field.
- Extensive experience in product marketing, including product awareness, adoption strategies, and market research.
- Proven ability to lead cross-functional initiatives and collaborate effectively with many stakeholders.
- Strong expertise in business data analysis, utilizing tools and methodologies to inform marketing strategies.
- Exceptional communication skills with the ability to present complex information clearly and persuasively.
- Demonstrated success in designing and delivering product training and demonstrations.
- Strategic mindset with a track record of developing and implementing marketing plans across multiple products.
- Proficiency in managing customer relationships and resolving complex issues to enhance satisfaction.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchbusiness data analysismarketing strategiesproduct trainingproposal creationpresentation skillsadoption strategiesmarketing planscustomer relationship management
Soft Skills
leadershipcollaborationcommunicationmentoringstrategic thinkingproblem-solvinginterpersonal skillsdecision-makingcreativityadaptability
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration