Senior Director, Industry and Account-Based Marketing
Circle
Senior Director, Partner and Field Marketing
Wallarm. API & App Security Integrated
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Texas • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Cyber Security
About the role
- Develop and execute regional marketing strategies that drive awareness, generate qualified leads, and accelerate pipeline in partnership with regional sales teams.
- Lead strategy and execution for Wallarm’s field events, customer programs, and 3rd party sponsorships that create meaningful engagement and deliver measurable ROI.
- Collaborate with global partners to design joint marketing programs that expand reach, generate demand, and strengthen Wallarm’s partner ecosystem.
- Build programs to nurture existing customer relationships, driving retention, expansion, advocacy, and long-term loyalty.
- Serve as a strategic partner to regional sales leaders, ensuring marketing activities are tightly integrated with account priorities and deliver leads, nurtures, and pipeline progression.
- Partner with the digital demand generation team to align global campaigns with regional needs, while providing feedback to shape and optimize programs for maximum impact.
- Lead and mentor a global team of field marketers, while collaborating cross-functionally with Sales, Product Marketing, and Demand Gen to ensure alignment and execution excellence.
Requirements
- 10+ years of progressive B2B marketing experience, with at least 5 years leading field or partner marketing in high-growth technology companies (cybersecurity experience strongly preferred).
- Proven track record of creating and executing field and partner marketing programs that directly contribute to pipeline and revenue.
- Deep experience managing high-impact events, sponsorships, and partner campaigns with measurable business outcomes.
- Strong collaboration skills with sales leaders and cross-functional teams; ability to build trust and alignment across regions.
- Experience building customer marketing programs focused on retention, expansion, and advocacy.
- Strong data-driven mindset, with the ability to measure and optimize marketing investments against pipeline goals.
- Excellent communication, leadership, and executive presence.
Benefits
- Opportunity to shape the future of a fast-growing cybersecurity company.
- A highly collaborative, global team environment.
- Remote work and flexible working hours.
- Competitive salary and bonuses.
- Paid days off.
- Medical insurance.
- Working equipment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingfield marketingpartner marketingdigital demand generationevent managementsponsorship managementcustomer marketingdata analysispipeline managementrevenue generation
Soft skills
collaborationleadershipcommunicationtrust buildingalignmentmentoringstrategic partnershipcustomer retentionadvocacyexecutive presence
