Marketing

• Plan, produce, and publish short videos each week on various social media platforms (e.g. TikTok, Reels, YouTube Shorts) that explain the Apex America Initiative and its student programs, that encourage students to apply for the programs, and that help build positive Correlation One and Apex brand recognition amongst high school students.
• Create other social assets for use in Apex marketing (e.g. memes, written content for social posts, etc.) and develop/implement outreach timeline and strategy.
• Track, report and help the Apex marketing team capitalize on student trends.
• Explore and propose opportunities for marketing micro-collabs [e.g. duet/stitch prompts, user generated content (UGC) swaps with STEM creators, etc.].
• Track performance (e.g. Impressions → Clicks → Application Starts → Completed Applications) and make marketing recommendations based on accumulated data.
• Propose original social media experiments and support with ad-hoc Apex tasks as needed.
• Meet with Correlation One supervisor(s) weekly to assess progress, exchange feedback, and align on marketing strategies.

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