Director of Lifecycle Marketing
G-P
Senior Director, Industry and Account-Based Marketing
Circle
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Florida, Pennsylvania, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $220,000 - $275,000 per year
Job Level
Senior
About the role
- Lead Industry Marketing and Account Based Marketing functions
- Develop account centric demand generation plans across products and geographies
- Collaborate closely with cross-functional teams
- Create compelling narratives and educational collateral for the BD team
- Manage high-powered stakeholders and ABM budget allocations
Requirements
- 12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product/partner marketing
- 5+ years of people management experience
- 5+ years of experiences partnering with Sales and Business Development teams
- Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting
- Proven ability to develop clear, differentiated messaging and positioning for complex, technical products
- Robust knowledge of how money moves in a global construct
- Exceptional collaboration skills
Benefits
- Eligible for day-one PERM sponsorship for qualified candidates
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Account Based MarketingDemand GenerationB2B campaign designB2B2C campaign designmessage developmentresults analysisreportingstrategic go-to-marketproduct marketingpartner marketing
Soft skills
people managementcollaborationstakeholder managementcommunicationnarrative creationeducational collateral developmentbudget managementstrategic thinkingproblem-solvinginterpersonal skills
