Product Marketing

• Lead the development of go-to-market strategies for new and existing cloud infrastructure and managed platform services, from concept through launch and ongoing adoption.
• Partner closely with the cross-functional executive team to define and execute pricing and packaging strategies that maximize customer acquisition, revenue growth, and retention.
• Oversee the creation of competitive positioning, messaging frameworks, and value propositions that clearly differentiate Vultr in the market.
• Direct the development of sales enablement materials, including sales language, product sheets, battle cards, and training resources.
• Define, track, and measure pricing performance, providing actionable insights to drive margin improvements and market share growth.
• Create and oversee models and dashboards to predict the impact of pricing and packaging decisions on customer acquisition, revenue, and usage.
• Manage all product and pricing information across marketing channels, ensuring accuracy and alignment with brand and product strategy.
• Lead the development of promotional pricing strategies, tracking performance across all customer segments and regions.
• Deliver pricing and competitive analysis for public website content, sales engagements, and partner enablement.
• Establish product and pricing benchmark strategies to inform strategic decision-making.
• Mentor and develop a high-performing product marketing team to support Vultr’s growth objectives.

Director, Product Marketing

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing

Product Marketing Manager – Chemical Supply Markets

Product Marketing Manager – Fluid Management, Instrument