Salary
💰 $150,000 - $190,000 per year
About the role
- Lead the development of go-to-market strategies for new and existing cloud infrastructure and managed platform services, from concept through launch and ongoing adoption.
- Partner closely with the cross-functional executive team to define and execute pricing and packaging strategies that maximize customer acquisition, revenue growth, and retention.
- Oversee the creation of competitive positioning, messaging frameworks, and value propositions that clearly differentiate Vultr in the market.
- Direct the development of sales enablement materials, including sales language, product sheets, battle cards, and training resources.
- Define, track, and measure pricing performance, providing actionable insights to drive margin improvements and market share growth.
- Create and oversee models and dashboards to predict the impact of pricing and packaging decisions on customer acquisition, revenue, and usage.
- Manage all product and pricing information across marketing channels, ensuring accuracy and alignment with brand and product strategy.
- Lead the development of promotional pricing strategies, tracking performance across all customer segments and regions.
- Deliver pricing and competitive analysis for public website content, sales engagements, and partner enablement.
- Establish product and pricing benchmark strategies to inform strategic decision-making.
- Mentor and develop a high-performing product marketing team to support Vultr’s growth objectives.
Requirements
- Deep understanding of cloud infrastructure fundamentals, market dynamics, and competitive pricing models.
- Proven track record (8+ years) in product marketing or related strategic roles, with at least 3+ years in a leadership capacity.
- Experience successfully launching and scaling technology products from inception to market adoption.
- Strong background in pricing research, financial modeling, and competitive analysis, ideally in the cloud infrastructure (IaaS) industry.
- Proficiency in business intelligence dashboard development (Microsoft Power BI preferred) and advanced SQL skills.
- Experience conducting both quantitative and qualitative market research, including large-scale surveys and customer interviews.
- Demonstrated ability to influence cross-functional executive stakeholders and drive alignment on go-to-market strategies.
- Strong leadership skills with the ability to build, mentor, and inspire a high-performance team.