Senior CRM Analyst
ConectCar
Azure
CRM Consultant – Exclusive for Black Professionals (Black and Brown)
Vivo (Telefônica Brasil)
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudSQLTableau
About the role
- Focus on enhancing the customer experience, increasing engagement and maximizing business results.
- Design, implement and optimize multichannel journeys, acting as a bridge between business, technology and marketing teams.
- Define calendar strategies, send cadences and personalized communications for different customer segments.
- Manage multichannel campaigns (email, push, SMS, WhatsApp, etc.) and automated journeys.
- Monitor activities, generate reports and present results to stakeholders.
- Ensure backlog governance, prioritizing initiatives with the highest impact for the company.
- Serve as a liaison between business areas and IT, translating needs into clear, functional solutions.
- Define and track CRM success metrics (adoption, engagement, ROI).
- Propose innovative solutions and continuous improvements, aligned with CRM trends and consumer behavior.
- Conduct A/B tests, performance analyses and customer base segmentation.
- Support loyalty programs and engagement initiatives.
Requirements
- Experience in large-scale or high-complexity environments.
- Analytical and logical mindset with excellent written and verbal communication skills.
- Advanced knowledge of Salesforce Marketing Cloud or similar platforms.
- Proficiency in HTML, Web Analytics, Google Analytics and BI tools (Power BI, Tableau, etc.).
- Intermediate knowledge of databases and SQL.
- Experience with data integration projects and technology applied to CRM.
- Ability to work collaboratively, influencing different areas and stakeholders.
- Salesforce or other CRM platform certifications (plus).
- Experience with marketing automation and campaign personalization (plus).
- Knowledge of artificial intelligence applied to CRM (plus).
Benefits
- Choose the benefit that best suits you and your dependents from a digital platform with various categories such as Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Assistance, Health Insurance, Dental Care and Life Insurance.
- Company mobile phone. Yes, a brand-new smartphone for you!
- Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
- An exclusive offer from Vivo with special discounts on landline, broadband, TV and apps.
- Eligible to receive an annual bonus or profit-sharing (PPR).
- Plan your future through a private pension plan.
- Have children? Receive a subsidy to help with school, daycare or nanny expenses.
- Work in an environment that respects your personality, your style of dress and who you are, allowing you to be authentic. #VemdeVocê
- Work remotely up to twice a week. #Mobility
- Flexible working hours.
- Enjoy a day off to celebrate your birthday.
- Participate in one of the largest corporate volunteer programs to help you make a difference in the world.
- Benefit from our Educational Development Program, which offers partnerships with educational institutions at discounted rates; certifications and online courses.
- Advance your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
- Access a range of initiatives to improve your physical, emotional and social wellbeing. We have #VivoBemEstar, which encourages healthy habits and a better quality of life. Available to employees: consultations with nutritionists, psychologists, social workers, telemedicine and much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HTMLSQLWeb AnalyticsGoogle AnalyticsPower BITableauSalesforce Marketing Clouddata integrationmarketing automationA/B testing
Soft skills
analytical mindsetlogical mindsetwritten communicationverbal communicationcollaborative workinfluencing stakeholderscustomer experience enhancementcontinuous improvementreportingpresentation skills
Certifications
Salesforce certificationCRM platform certification
