Vistra

Events

• Serve as a consultant providing expertise on evidence-based practices to support the organization’s suicide prevention and response efforts
• Support the design and development of lethal means safety training that equips military leaders and units and related professionals to identify enabling factors or to respond effectively following a suicide
• Provide overall guidance to the project on prevention and postvention communication and messaging, awareness campaigns, event materials, and other resources that promote appropriate post-suicide response, stigma reduction, and organizational healing
• Advise on content and strategies addressing grief, trauma, shame, and unit readiness, ensuring materials and activities are culturally responsive and aligned with military protocols, and responsive to the needs of various audiences across the force

Suicide Prevention and Postvention Subject Matter Expert

Communications

• Develop and maintain the organization’s Communications Plan to include messaging to target audiences, using demographics, psychographic data, and market research
• Develop and maintain an electronic communications calendar, building a library of stock messages that can be distributed via social and digital platforms
• Develop and maintain broad student communication and email to enhance the student experience and improve efficiencies
• Test, analyze, and suggest improvements to email marketing campaigns on an ongoing basis
• Translate complex strategies, ideas, and strategic objectives into actionable digital marketing campaigns
• Track and report all marketing analytics, including social media, email, targeted marketing campaigns
• Support the communications team through quality assurance methods to ensure message alignment and quality
• Use project management tools and documentation platforms to streamline marketing and web content workflows and coordinate team activities

Communications Specialist

Digital Marketing

• Develop and maintain the organization’s Marketing Plan to include messaging to target audiences, tailoring messaging for various mediums (social media)
• Develop and maintain an electronic communications calendar, building a library of stock messages that can be distributed via social and digital platforms
• Develop and optimize marketing content and social media campaigns, within the limits of departmental and institutional policies, to enhance the user experience and improve efficiencies in student enrollment, retention, and community engagement
• Test, analyze, and suggest improvements to marketing campaigns on an ongoing basis
• Track and report all marketing analytics, including social media, email, targeted marketing campaigns
• Translate complex strategies, ideas, and strategic objectives into actionable digital marketing campaigns
• Create professional and engaging graphics to support digital marketing efforts
• Support web content management and updates, applying working knowledge of HTML and CSS to ensure functionality, accessibility, and accuracy, and to operationalize a structured content review cycle
• Use project management tools and documentation platforms to streamline marketing and web content workflows and coordinate team activities

Suicide Prevention and Postvention Subject Matter Expert

Communications Specialist

Digital Marketing Specialist