Account Director, Client Experience
Power Digital Marketing
Marketing Director
Viridian Staffing
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida, North Carolina
Visit company websiteJob Level
Lead
About the role
- Own brand strategy, positioning, and voice; maintain compliant visual/voice guidelines across all channels
- Build and run integrated campaigns across email/SMS, web, local SEO, social, field events, PR, and retailer co-marketing; create sell-in/sell-through toolkits for channel partners
- Partner tightly with Sales/Channel leadership on promotions, pricing, assortment, and launch calendars to deliver revenue and margin targets
- Lead trade/channel marketing for smoke shop, convenience, and gas: line reviews, promos, POP/POS, retail staff education, and demo/activation programs
- Oversee e‑commerce/retail growth levers (menu optimization, merchandising, retention/loyalty/LTV)
- Stand up performance analytics and instrumentation (CAC, ROAS, LTV, attribution); deliver executive-ready reporting and iterate based on insights
- Manage agencies and vendors, negotiate contracts, and evaluate ROI
- Ensure all initiatives meet marketing rules and platform policies; implement SOPs
- Build, mentor, and scale a small marketing team as growth demands
- Travel as needed to support trade/channel activities
Requirements
- Bachelor’s degree (Business, Marketing, or related) preferred.
- 3+ years branding/marketing experience
- 1+ year in trade/channel/retail marketing within Cannabis/Hemp
- Demonstrated success driving growth in CBD/Hemp or similar categories through strategic, compliant campaigns
- Deep familiarity with distribution and smoke shop/convenience/gas retail dynamics and buyer decision processes
- Strong cross-functional influence, relationship-building, and executive communication skills
- Hands-on with modern martech (CRM, ESP/SMS, analytics, CMS/e-commerce, attribution)
- Comfortable owning metrics and budgets
- Ability to travel as needed; reliable vehicle and/or proximity to a major airport (especially if outside Miami or Raleigh–Durham)
