Vestis Corporation

Product Marketing

• Champion the voice of the customer, ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
• Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments.
• Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.
• Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
• Develop and maintain customer personas, mapping buying motivations, decision drivers, and unmet needs.
• Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.
• Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives.
• Own end-to-end launch planning, including messaging, targeting, enablement, and performance tracking.
• Drive consistency and scalability across launches in key verticals.
• Develop and deliver sales enablement tools, training modules, and segment-specific resources that improve sales effectiveness.
• Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration.
• Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

Product Marketing Manager