Email Marketing Manager
Internova Travel Group
Email Marketing Manager
Versapay
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive email marketing strategy aligned with business goals.
- Map customer journeys and identify key touchpoints for automated and targeted communication.
- Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.
- Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
- Promote content to attract and capture new leads.
- Nurture MQLs with case studies, product info, and demo offers.
- Create targeted campaigns to drive conversions and sales conversations.
- Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.
- Maintain database health, develop segmentation strategies, and leverage personalization for engagement.
- Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
- Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
- Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.
- Partner with content, product marketing, and sales teams to ensure cohesive messaging.
Requirements
- 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
- Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.
- Strong understanding of full marketing and sales funnels.
- Skilled in data analysis and trend identification; Google Analytics experience preferred.
- Excellent copywriting and editing focused on conversions.
- HTML/CSS knowledge for email customization highly valued.
- Organized project manager, able to handle multiple tasks independently.
- CRM experience (Salesforce).
- Certified in HubSpot, Marketo, or similar.
- Industry background in Payments, SaaS, or FinTech.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingmarketing automationdata analysiscopywritingHTMLCSSCRMsegmentation strategiesKPI monitoringcustomer journey mapping
Soft skills
project managementorganizational skillsindependent task handlingcommunicationcollaboration
Certifications
HubSpot certificationMarketo certification
