Email Marketing Manager, D2C Pet Brand
MrFluffyFriend
Email Marketing Manager
Internova Travel Group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $49,183 - $80,691 per year
Job Level
Mid-LevelSenior
About the role
- Lead the strategy, execution, and optimization of Andrew Harper’s email program
- Oversee 300+ annual campaigns, including remarketing flows and partner marketing campaigns generating over $200k in annual revenue
- Serve as the subject-matter expert for email marketing across the organization
- Plan, build, and optimize end-to-end email campaigns including concepting, scheduling, testing, delivery, and performance analysis
- Write and edit high-quality copy that reflects Andrew Harper’s brand voice and editorial standards
- Apply best practices in email design and layout, leveraging typography and imagery
- Manage automated remarketing flows and revenue-generating partner campaigns
- Segment audiences based on engagement and behaviors to deliver personalized messaging
- Conduct A/B testing and experimentation across subject lines and content to maximize conversions
- Establish dashboards and reporting frameworks to track performance and present recommendations to leadership
- Partner with design, editorial, membership, and partnerships teams to ensure integrated campaigns and cohesive member experiences
- Ensure compliance with regulations (CAN-SPAM, GDPR) and stay current with emerging email technologies
- Provide mentorship and guidance to junior colleagues or contractors involved in campaign execution
Requirements
- 5-7 years of progressive experience in email marketing, including ownership of strategy and execution
- Demonstrated success managing high-volume programs with measurable business impact
- Proficiency in email marketing platforms (Klaviyo preferred) and CRM systems
- Strong copywriting and editing skills with ability to adapt tone for promotional, editorial, and partner communications
- Working knowledge of HTML and understanding of responsive design principles
- Analytical mindset with ability to translate data into actionable recommendations
- Detail-oriented and highly organized, able to manage multiple priorities and deadlines
- Strategic thinker with a creative eye for layout and design
- Passion for luxury travel and familiarity with the preferences and behaviors of affluent, well-traveled audiences
- Experience in luxury travel or lifestyle industry strongly preferred
Benefits
- Choice of two medical plans and two dental plans
- Vision insurance
- Flexible spending accounts (FSAs)
- Company-paid life insurance and AD&D
- Optional additional life insurance and AD&D
- Disability insurance
- Paid parental leave
- Paid time off
- 401k Plan with company match
- Discounted employee travel options
- Access to LinkedIn Learning webinars and courses
- Discounted pet insurance and auto, home, & renters insurance
- May be eligible for incentive, commission, bonus, or discretionary bonus program based on company performance and individual performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingA/B testingcopywritingHTMLresponsive designdata analysiscampaign optimizationaudience segmentationemail design best practicesperformance analysis
Soft skills
detail-orientedhighly organizedstrategic thinkingcreativitymentorshipcommunicationcollaborationadaptabilityanalytical mindsettime management
