ABM Manager
Qualytics
Field Marketing – Senior Manager / Associate Director
Veeva Systems
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $175,000 per year
Job Level
Senior
About the role
- Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design and execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
- Contribute to communications, demand generation, digital events, and digital marketing efforts across the organization
Requirements
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Sigma, and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
- Nice to have: Experience in administration, project coordination, and marketing operations
- Nice to have: Experience in a high growth software or technology company
