Varsity Brands

Outside Sales

• Provide best-in-class, consultative customer service to coaches across an assigned territory
• Generate revenue and meet sales/growth targets
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking
• Increase sales in existing accounts by selling to all sports at all levels
• Manage your account list and travel on location within your assigned territory.

Field Sales Professional

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

• The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
• This role drives full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service—while delivering best-in-class support that simplifies operations for coaches and program leaders.
• By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business.
• Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.
• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Data Analyst

• Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
• Develop and maintain account TAM and sport TAM methodologies
• Translate market, customer, and sales data into planning recommendations
• Identify coverage gaps, whitespace, and growth opportunities
• Lead territory analysis and design recommendations
• Build quota and target methodologies that balance growth ambition, fairness, and field credibility
• Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
• Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
• Establish repeatable planning processes, data definitions, and business rules

Senior Sales Planning & Analytics Manager

Account Executive

• Prospect, build a sales pipeline, and close sales for the outside sales team via outbound calling, email communications, social networks, and other direct marketing methods.
• Research accounts, identify key customers and generate interest in Varsity Spirit’s apparel, competition and training and education brands.
• Listen to a customer’s needs and present products based on customer knowledge, insight and intuition.
• Consistently log and record all outreach made in salesforce.com, producing regular activity reports as requested by the Inside Sales Manager.
• Qualify all sales leads and route qualified opportunities to the appropriate outside sales representatives for further development and closure.
• Follow up with each outside sales representative on qualified leads.
• Determine results and follow up appropriately to ensure the customer’s needs were met.
• Meet daily, weekly, and monthly phone and email communication goals as defined by the Inside Sales Manager.
• Maintain and expand a database of prospects within an assigned territory.
• Demonstrate a desire for team success by keeping an eye open for process improvement.

Inside Sales Representative – Varsity Performing Arts

Marketing Operations

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution.
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake.
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health.
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy.
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.
• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

Marketing Technology Manager

Learning and Development

• Provide instructional design support to all members of the training team
• Facilitate collaboration between training, operations, and technology teams to ensure documentation and training reflect real-world workflows and system usage.
• Establish and manage workstream cadences with departmental stakeholders and Subject Matter Experts (SMEs) proactively updating training materials, documentation, and knowledge assets to maintain accuracy and relevance.
• Curate and maintain a centralized knowledge base of operational documentation, system documentation, job aids, and training materials aligned with departmental processes and LMS learning paths.
• Support the sustainment and lifecycle management of all training and knowledge content.
• Apply instructional strategies for adaptive and personalized learning, using learner data and system feedback when available
• Build out interactive, blended learning, incorporating graphics and/or videos using Articulate 360 (Storyline and Rise)
• Review and test final product for errors and ensure final course meets the learning objectives
• Explore / identify opportunities to leverage AI, automation, and emerging learning technologies to enhance documentation development, content curation, learner engagement, tagging, search optimization and knowledge accessibility.

Senior Instructional Designer

Customer Support

• Provide support to Sales management and Sales Pros
• Assist and train Sales Pros on order entry
• Research vendor issues and check availability of products
• Responsible for returns/replacements for assigned sales pros
• Managing sales reports for orders processed
• Responsible for opening, running and closing customer web stores (MTS)
• Communicate issues between sales and other departments
• Keep open communication with vendors
• Checking stock, tracking product and speaking directly with customers
• Continuing education around knowledge of products

Field Sales Professional

Field Sales Professional

Field Sales Professional

Senior Sales Planning & Analytics Manager

Inside Sales Representative – Varsity Performing Arts

Marketing Technology Manager

Senior Instructional Designer

Sales Support Representative