Area Sales Manager

Varsity Brands

Area Sales Manager responsible for optimizing sales, gross margin, and market share for BSN Sports. Leading sales efforts and developing new client relationships in the Greater Sacramento Area.

Posted 5/30/2026full-timeCleveland • California • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures; motivate Sales Pros to exceed goals and develop professional sales habits; resolve problems on a timely basis; and ensure Sales Pros adhere to company policy.
Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts - expected to be ten (10) or more business days a month.
Develop a pipeline of future Sales Pros; interview and recruit the best talent to join the BSN SPORTS team.
Ensure sales pros in assigned territory meet or exceed sales and margin goals.
Evaluate account performance reviews to budget and forecast sales of products. Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings, participate in regional trade shows, lead weekly regional sales huddles and team / individual training sessions.

Requirements

What you’ll need

Bachelor's degree from a 4-year university preferred
2+ years prior sales team management experience (5-10 direct reports)
3+ years prior B2B sales experience with a proven track record of success.
Recruiting experience.
Experience training new employees.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales techniquesproduct knowledgeaccount performance evaluationbudget forecastingpipeline developmentrecruitingtraining

Soft Skills

coachingmotivatingproblem-solvingcommunicationleadership

Certifications

Bachelor's degree