Director, HCP Marketing
GSK
Associate Manager, Marketing Analytics
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
full-time
Posted on:
Location Type: Office
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQLTableau
About the role
- Support the design and deployment of MMM and MTA frameworks in partnership with our outside vendor to evaluate the impact of marketing efforts across channels.
- Conduct in-depth performance analyses to understand incremental lift, optimize spend, and inform strategic decisions.
- Analyze cohort behavior to understand how acquisition sources, messaging, and timing impact customer retention and lifetime value.
- Collaborate with data science and marketing teams to improve attribution accuracy and ensure modeling efforts align with business goals.
- Maintain and advise on models that link long-term KPIs (e.g., CPA, LTV, ROAS) to short-term marketing performance indicators across channels and campaigns.
- Design and implement dashboards that visualize the relationship between marketing activities and downstream metrics like CPA, LTV and churn.
- Work with paid media teams to guide channel planning, budget forecasting, and testing strategies.
- Assist in evaluating data sources and defining requirements to support ongoing attribution efforts.
- Contribute to the evolution of our measurement strategy, including integrating AI-powered tools to surface insights and accelerate analysis workflows.
- Collaborate with finance and growth teams to align marketing spend with profitability goals, using predictive analytics to forecast ROI.
- Test and validate hypotheses around marketing strategy changes using A/B testing and causal inference techniques.
Requirements
- 3–5+ years of experience in marketing analytics or related data roles, with direct exposure to attribution modeling.
- Strong understanding of MMM , MTA , and marketing performance metrics (e.g., CPA, ROAS, LTV).
- Experience working with statistical modeling tools or collaborating with data science teams on model development.
- Proficiency with SQL and BI platforms like Looker, Tableau, or Power BI.
- Comfortable working with large, complex datasets and interpreting results in a marketing context.
- Strong communication skills — able to explain analytical concepts to non-technical stakeholders.
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings and much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
attribution modelingmarketing performance metricsstatistical modelingA/B testingcausal inferencepredictive analyticsdata analysisdata interpretationdashboard designperformance analysis
Soft skills
communication skillscollaborationstrategic decision-makinganalytical thinkingproblem-solving
