GSK

Director, HCP Marketing

GSK

full-time

Posted on:

Location Type: Office

Location: Philadelphia • North Carolina, Pennsylvania • 🇺🇸 United States

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Job Level

Lead

About the role

  • Create a Compelling HCP Strategy: Refine and execute HCP campaigns focusing on the launch indication.
  • Campaign Development and Execution: Design and implement innovative, multi-channel marketing campaigns to effectively engage HCPs.
  • Deliver Brand Performance: Standardize monthly review of HCP OKRs that evaluate and diagnose the business.
  • Stakeholder Collaboration: Build strong partnerships with internal stakeholders.
  • Team Leadership and Development: Provide mentorship and leadership to a high-performing marketing team.

Requirements

  • Bachelor’s degree required; an advanced degree (MBA, MPH, etc.) preferred.
  • Minimum 7–10 years of progressive marketing experience, including director-level leadership roles.
  • Experience working in a cross-functional matrix organization.
  • 7 + years of experience developing and executing marketing campaigns and strategies.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing campaignsHCP strategycampaign developmentmulti-channel marketingbrand performanceOKRscross-functional collaboration
Soft skills
leadershipmentorshipstakeholder collaborationteam development
Certifications
Bachelor's degreeMBAMPH
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