Assist in developing and implementing the company’s brand strategy
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Create and/or iterate on projects using Adobe Creative Suite, Canva, or other similar software
Prepare marketing activity reports and metrics for program success
Coordinate with contractors and manage projects from start to finish as an individual contributor
Report to the Senior Vice President of Revenue as the first full-time marketing hire
Prioritize high-value tasks in a fast-paced environment and handle many diverse projects simultaneously
Requirements
Bachelor’s degree (or equivalent)
2+ years of experience
Experience in marketing coordination, brand management, or similar role
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Self-starter able to take initiative and work independently
Ability to learn and operate sales and revenue operations tools, such as HubSpot CRM, Slack, Gong, and Apollo
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of HTML, design and email software
Bachelor’s degree (or equivalent) in marketing, advertising, or communications (Nice-to-Have)
Experience or familiarity co-marketing with channel partners (Nice-to-Have)