UPM - The Biofore Company

Sales

• Develop and implement sales strategies to strengthen UPM’s presence in the North American label and release paper market
• Identify, qualify, and secure new business opportunities with existing and new customers
• Manage and grow large, complex accounts, including budgeting, forecasting, and contract negotiation
• Collaborate with UPM sales teams, supply chain, technical sales, and customer service to ensure smooth onboarding and ongoing support
• Apply UPM’s pricing and service level policies and document agreements
• Provide regular reporting on sales activities, KPIs, and market trends
• Promote UPM’s brand and product awareness in the marketplace
• Gather and share market intelligence, customer needs, and value chain insights to support product and service development
• Use digital tools (CRM, analytics, social media) to enhance sales effectiveness and customer engagement
• Act as a sustainability ambassador, promoting UPM’s commitment to responsible business practices in all interactions

Senior Sales Manager

Recruitment

• Build and nurture strong partnerships with distributors and sales teams, aligning shared goals with UPM Graphics objectives
• Drive product adoption and sustainable growth through collaborative sales calls, targeted prospecting, and tailored solutions for wide-format print providers and related markets
• Deliver comprehensive product training, onboarding, and ongoing support to empower distributors and customers for long-term success
• Monitor performance, use CRM tools for pipeline management and forecasting, and co-create promotions and growth initiatives
• Work closely with leadership and cross-functional teams to share insights and implement strategies that unlock market opportunities together

Senior Sales Manager

Regional Sales Manager