Vice President, Campaign Management
Universal Music Group, Inc.
full-time
Posted on:
Location Type: Office
Location: New York City • California • New York • United States
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Salary
💰 $144,000 - $367,510 per year
Job Level
About the role
- Lead the Campaign Management department, setting vision, standards, and operating models across all campaigns and channels.
- Serve as the primary point of escalation for the team, partnering closely with Account Management leadership to quickly resolve issues and unblock work.
- Build and develop a high-performing, multi-layered team; drive accountability, coaching, and clear performance expectations.
- Act as a senior, client-facing expert on campaign execution, timelines, risks, and resourcing across D2C, tour, retail and licensing.
- Navigate internal and external politics with tact while protecting realistic delivery plans and operational integrity.
- Communicate options and trade-offs clearly to artists’ teams, labels, and internal stakeholders.
- Oversee Campaign Management ownership of key milestones across the full lifecycle: planning, product and merch development, content and asset readiness, launch, and ongoing performance and inventory management.
- Ensure campaigns are executed on time, on brief, and in alignment with commercial targets and channel strategies.
- Drive rigorous documentation, status reporting, and risk management across all active campaigns.
- Design, refine, and scale workflows, RACIs, and playbooks for Campaign Management, grounded in your understanding of the full process map and channel-specific requirements.
- Continuously improve processes based on client feedback, team feedback, and business trends to increase speed, quality, and predictability.
- Partner with Operations, Tech, and Data teams to ensure tools, systems, and dashboards support efficient planning and execution.
- Own resource allocation across the Campaign Management team in a highly dynamic, fast-paced environment.
- Balance workloads and priorities against business needs, campaign complexity, and client tiers.
- Collaborate with leadership on headcount, budget, and flexible resourcing models.
- Be an exceptional partner to leaders across Account Management, Creative, Store Management, Commercial & Merchandising, Marketing, Finance, BA, and Operations.
- Represent Campaign Management in senior forums, ensuring decisions remain executable and aligned to client expectations and service operational realities.
- Champion mutual respect for each function’s expertise and needs, and drive alignment around shared KPIs and outcomes.
Requirements
- ~10+ years of experience in campaign, production, operations, or program management in music, entertainment, merch, or consumer eCommerce
- Deep understanding of the music and merchandise ecosystem, including labels, management, touring, retail, and licensing
- Proven experience managing music product and/or merch across eCommerce, tour, and/or retail channels
- Demonstrated strength in process design and optimization, turning complex workflows into clear, scalable systems
- Track record leading large teams in a high-volume, fast-changing environment, including hiring, coaching, and organizational design
- Strong client-facing presence and stakeholder management skills; comfortable working with senior label, artist, and internal leadership
- Excellent judgment under pressure and a calm, solutions-oriented approach to escalations
- Proficiency with project management and collaboration tools; confident using data to inform decisions
- A leadership style grounded in cross-functional respect, clarity, and empowerment—not just administration
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementproduction managementoperations managementprogram managementprocess designworkflow optimizationresource allocationperformance managementrisk managementdata analysis
Soft Skills
leadershipcoachingstakeholder managementcommunicationproblem-solvingjudgment under pressurecollaborationaccountabilityclient-facing presenceorganizational design