Underscore Marketing

Client Services Representative

• Lead account strategy across a portfolio of key and/or complex accounts to drive profitable growth and retention
• Identify and execute opportunities for organic growth, including upselling and cross-selling services
• Oversee account planning, forecasting, and performance tracking to ensure financial health and resource optimization
• Build and maintain senior-level client relationships, serving as a trusted advisor
• Anticipate client needs and deliver proactive, insight-driven recommendations
• Ensure consistent delivery of high-quality work that drives measurable client outcomes and satisfaction
• Partner with internal teams (e.g., media, strategy, operations) to ensure seamless execution and alignment
• Contribute to new business efforts including research, strategy development, and pitch support.

Vice President, Client Services

Performance Marketing

• Monitor, manage, report, and support planning for paid search programs
• Ensure flawless execution and reporting that aligns with campaign goals and objectives
• Accurately execute programs while closely monitoring campaigns
• Deliver reporting that accomplishes client’s goals and objectives

Paid Search Specialist

Social Media Manager

• Own the overarching paid social strategy across clients, ensuring alignment with client business goals and broader integrated media strategies.
• Act as a senior thought leader for paid social, staying ahead of platform updates, automation and AI advancements, and industry best practices, and translating these into actionable recommendations.
• Lead the development of learning agendas, test-and-learn frameworks, and innovation roadmaps to continuously advance paid social performance.
• Serve as a senior client contact for paid social, providing strategic guidance, performance narratives, and recommendations.
• Partner with Client Services and Strategy to shape paid social approaches during onboarding, annual planning, and key moments throughout the year.
• Confidently present performance insights, optimizations, and forward-looking strategies to clients and internal stakeholders.
• Manage, mentor, and develop a team of paid social specialists to ensure high-quality execution, strategic growth, and clear career progression.
• Oversee the planning, execution, and optimization of paid social campaigns across platforms including Meta (Facebook & Instagram), LinkedIn, TikTok, and emerging channels as relevant.
• Partner with Strategy and Analytics to define success metrics, reporting frameworks, and performance benchmarks.

Director, Social Media

Director

• Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.
• Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.
• Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.
• Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services.
• Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.
• Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines.
• Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning.
• Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.

Senior Director/VP, Strategy

• Lead Media Strategy
• Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans
• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift
• Bring a strong point of view rooted in data, experience, and market understanding
• Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels
• Ensure media plans reflect the full patient and HCP journey, not siloed tactics
• Serve as a trusted advisor
• Present media strategy with confidence, clarity, and conviction
• Partner closely with media activation, strategy, client services, and project management teams to ensure alignment and impact
• Oversee external media partners to ensure high quality, efficient, and on strategy execution
• Own large media budgets, optimizing investment to maximize investment spend
• Stay ahead of media, data, and platform evolution in pharma

Director, Media Planning

Project Manager

• Manage end-to-end media project workflows across channels such as Paid Search, Programmatic, Social, Display, and endemic platforms
• Develop and maintain detailed project plans, timelines, and status reporting for media workstreams
• Partner with analytics and activation teams to align timelines with performance reporting, optimization cycles, and campaign evolution
• Track approvals, dependencies, and milestones tied to healthcare compliance processes (e.g., legal, regulatory, MLR)
• Lead status meetings and working sessions; communicate risks, issues, and mitigation plans proactively
• Drive scope development and governance, resource forecasting, and budget pacing to ensure healthcare media projects are delivered on time, within scope and aligned to revenue targets
• Identify and implement workflow improvements to increase efficiency, reduce risk, and enhance cross-functional collaboration across media projects
• Ensure clear documentation, handoffs, and adherence to established media SOPs and processes
• Launch experience would be a good addition under this section or the nice to have section

Vice President, Client Services

Paid Search Specialist

Director, Social Media

Senior Director/VP, Strategy

Director, Media Planning

Media Healthcare Project Manager