Underscore Marketing

SEO Marketing

• Develop and execute SEO strategies across technical, on-page, and content optimization.
• Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments.
• Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries).
• Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.).
• Structure content for featured snippets, entity recognition, and semantic relevance.
• Partner with internal teams and clients to align outputs with answer-based discovery models.
• Build and/or utilize AI agents and tools to streamline:
• Keyword research and clustering
• SEO audits and issue identification
• Reporting and performance analysis
• Develop scalable workflows that improve efficiency and consistency across accounts
• Perform site audits, identify technical issues, and provide actionable recommendations
• Work with developers to implement fixes related to indexing, crawling, site speed, and structured data
• Create clear, actionable reporting that ties SEO performance to business outcomes
• Translate complex SEO and AI trends into client-friendly insights and recommendations

SEO / GEO Search Specialist, AI & Answer Engine Optimization

Data Analyst

• Perform extensive SQL-based data transformations, integrating data from multiple internal and external sources (e.g., claims, media, CRM, EHR-derived datasets).
• Define, validate, and govern metrics aligned to pharmaceutical business questions (e.g., brand performance, HCP engagement, patient journeys).
• Apply statistical reasoning to analyze trends, identify drivers of performance, and ensure analytical rigor in insights and recommendations.
• Maintain and iterate on analytical datasets and workflows as new data is ingested.
• Conduct thorough exploratory data analysis (EDA) to uncover patterns, anomalies, and opportunities within complex healthcare datasets.
• Interpret and translate analytical findings into clear business insights, tailored for stakeholders across marketing, analytics, strategy, and leadership teams.
• Manually scrub, structure, and normalize data as needed to ensure data quality and analytical readiness, particularly for deep-dive analyses.
• Prepare datasets to support advanced analytics, including exploratory and explanatory machine learning techniques, ensuring accuracy, consistency, and scalability.
• Develop data visualizations and dashboards that clearly communicate insights and support decision-making.
• Collaborate cross-functionally with data science, technology, media, strategy, and client-facing teams to align analyses with business needs.
• Document methodologies, assumptions, and data limitations to support transparency and reproducibility.

Learning and Development

• Responsible for designing, building, and delivering programs that develop employee capability, strengthen culture, and enhance the employee experience
• Translate business priorities into structured training programs, engaging workshops, and high-impact employee experiences
• Lead and facilitate all learning sessions, including workshops, trainings, and interactive programs
• Partner with leadership to identify capability gaps and translate them into structured programming
• Continuously refine programs based on feedback, engagement, and business needs

Supervisor, Learning & Development – People

Operations

• The IT Operations Manager acts as the execution engine for enterprise technology, translating strategy into action.
• This role serves as the critical bridge between leadership, internal teams, and external IT partners, ensuring that technology initiatives are delivered reliably and consistently, aligned with business priorities.
• Own day-to-day coordination of IT initiatives and roadmap execution.
• Ensure all technology work is delivered with clear ownership, defined timelines, and measurable outcomes across internal teams and vendors.
• Proactively surface and resolve delivery blockers, eliminating delays and maintaining forward momentum across all initiatives.
• Support enterprise capabilities across IT & Security tools, Microsoft environment, and system integrations.

SEO / GEO Search Specialist, AI & Answer Engine Optimization

Data Analyst

Supervisor, Learning & Development – People

Manager, Enterprise IT Operations