SEO / GEO Search Specialist, AI & Answer Engine Optimization

Underscore Marketing

SEO Specialist at a digital marketing agency leveraging AI tools for SEO strategies. Developing SEO strategies and executing tasks across technical and on-page optimization.

Posted 6/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute SEO strategies across technical, on-page, and content optimization.
Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments.
Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries).
Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.).
Structure content for featured snippets, entity recognition, and semantic relevance.
Partner with internal teams and clients to align outputs with answer-based discovery models.
Build and/or utilize AI agents and tools to streamline:
Keyword research and clustering
SEO audits and issue identification
Reporting and performance analysis
Develop scalable workflows that improve efficiency and consistency across accounts
Perform site audits, identify technical issues, and provide actionable recommendations
Work with developers to implement fixes related to indexing, crawling, site speed, and structured data
Create clear, actionable reporting that ties SEO performance to business outcomes
Translate complex SEO and AI trends into client-friendly insights and recommendations

Requirements

What you’ll need

4–5+ years of hands-on SEO experience (agency experience preferred)
Strong understanding of technical SEO, on-page optimization, and content strategy
Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
Ability to translate data into actionable insights for internal teams and clients.
Experience working with pharma or healthcare clients (preferred)
Understanding of regulatory considerations (MLR environments, compliance constraints) (preferred)
Experience collaborating with paid media teams on integrated search strategies (preferred)
Knowledge of structured data/schema and entity-based SEO (preferred)

Benefits

Comp & perks

We Offer Competitive Pay and Benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO Strategy DevelopmentKeyword ResearchContent StructuringSite AuditsData Analysis

Soft Skills

Analytical MindsetCollaborationClient Communication