Salary
💰 $87,500 - $121,400 per year
About the role
- Develop, refine, and execute the regional partner strategy to support Twilio Segment’s growth across the data and advertising technology ecosystems
- Own strategic relationships with key data warehouse partners (Snowflake, Databricks), driving partner-sourced and influenced revenue through field alignment and enablement
- Manage advertising tech partners (Google, LinkedIn, Meta, Snap), ensuring strong partner engagement and supporting CAPI integrations that generate measurable customer and revenue impact
- Define and execute joint business plans and go-to-market motions with partners, including enablement, lead sharing, marketing, and pipeline development
- Conduct territory and opportunity planning with Segment sellers and partner teams to identify and prioritize high-impact initiatives
- Revenue Growth & Adoption
- Drive adoption of strategic partner integrations—especially AdTech CAPI offerings—by working cross-functionally with customer success managers, partner engineers, and field teams
- Support and track performance of co-sell and sell-with motions, ensuring accurate attribution of partner-influenced revenue and incentive-based activity
- Build and manage a partner-sourced and influenced pipeline, and report against performance targets including customer adoption metrics, revenue contribution, and integration usage
- Internal & External Enablement
- Educate and activate partner field teams on Twilio Segment’s Customer Data Platform (CDP), with a focus on value proposition, integration use cases, and market differentiation
- Lead internal enablement efforts, ensuring Twilio CSMs and field teams understand how to leverage partners to drive customer success and revenue
- Collaborate with Marketing to develop and execute joint campaigns, secure MDF funding, and drive demand generation activities
- Collaboration & Operational Excellence
- Build strong relationships across internal functions—Sales, Marketing, Product, Services, and Partner Operations—to align on strategy and execution
- Lead quarterly business reviews (QBRs), executive alignment meetings, and regular performance check-ins with partners
- Coordinate with Product and Partner Engineering to influence roadmap prioritization for key integration use cases and co-developed solutions
- Support onboarding of new partners aligned to strategic gaps and whitespace opportunities in the ecosystem
Requirements
- 3-5 years of experience in partner management, strategic partnerships, business development, or management consulting
- Proven track record of exceeding revenue targets and driving measurable business outcomes through partner ecosystems
- Experience managing complex technology partnerships—ideally in Customer Data Platforms (CDPs), martech platforms (e.g., Adobe, Salesforce, SAP, Oracle), or adjacent SaaS environments
- Demonstrated success in building and scaling strategic partner programs that deliver long-term revenue growth and customer impact
- Strong analytical and data-driven approach; able to make decisions based on insights and continuously optimize partner performance
- Deep domain expertise in advertising, data infrastructure, and/or marketing technology
- Familiarity with complex solution selling processes; skilled at building consensus and executive-level relationships
- Excellent cross-functional collaboration skills; comfortable navigating ambiguity in a fast-paced, high-growth environment
- Self-starter with strong organizational skills and a bias for action
- BA/BS degree required