Twilio

Partner Alliance Manager

Twilio

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $87,500 - $121,400 per year

Job Level

Mid-LevelSenior

Tech Stack

Oracle

About the role

  • Develop, refine, and execute the regional partner strategy to support Twilio Segment’s growth across the data and advertising technology ecosystems
  • Own strategic relationships with key data warehouse partners (Snowflake, Databricks), driving partner-sourced and influenced revenue through field alignment and enablement
  • Manage advertising tech partners (Google, LinkedIn, Meta, Snap), ensuring strong partner engagement and supporting CAPI integrations that generate measurable customer and revenue impact
  • Define and execute joint business plans and go-to-market motions with partners, including enablement, lead sharing, marketing, and pipeline development
  • Conduct territory and opportunity planning with Segment sellers and partner teams to identify and prioritize high-impact initiatives
  • Revenue Growth & Adoption
  • Drive adoption of strategic partner integrations—especially AdTech CAPI offerings—by working cross-functionally with customer success managers, partner engineers, and field teams
  • Support and track performance of co-sell and sell-with motions, ensuring accurate attribution of partner-influenced revenue and incentive-based activity
  • Build and manage a partner-sourced and influenced pipeline, and report against performance targets including customer adoption metrics, revenue contribution, and integration usage
  • Internal & External Enablement
  • Educate and activate partner field teams on Twilio Segment’s Customer Data Platform (CDP), with a focus on value proposition, integration use cases, and market differentiation
  • Lead internal enablement efforts, ensuring Twilio CSMs and field teams understand how to leverage partners to drive customer success and revenue
  • Collaborate with Marketing to develop and execute joint campaigns, secure MDF funding, and drive demand generation activities
  • Collaboration & Operational Excellence
  • Build strong relationships across internal functions—Sales, Marketing, Product, Services, and Partner Operations—to align on strategy and execution
  • Lead quarterly business reviews (QBRs), executive alignment meetings, and regular performance check-ins with partners
  • Coordinate with Product and Partner Engineering to influence roadmap prioritization for key integration use cases and co-developed solutions
  • Support onboarding of new partners aligned to strategic gaps and whitespace opportunities in the ecosystem

Requirements

  • 3-5 years of experience in partner management, strategic partnerships, business development, or management consulting
  • Proven track record of exceeding revenue targets and driving measurable business outcomes through partner ecosystems
  • Experience managing complex technology partnerships—ideally in Customer Data Platforms (CDPs), martech platforms (e.g., Adobe, Salesforce, SAP, Oracle), or adjacent SaaS environments
  • Demonstrated success in building and scaling strategic partner programs that deliver long-term revenue growth and customer impact
  • Strong analytical and data-driven approach; able to make decisions based on insights and continuously optimize partner performance
  • Deep domain expertise in advertising, data infrastructure, and/or marketing technology
  • Familiarity with complex solution selling processes; skilled at building consensus and executive-level relationships
  • Excellent cross-functional collaboration skills; comfortable navigating ambiguity in a fast-paced, high-growth environment
  • Self-starter with strong organizational skills and a bias for action
  • BA/BS degree required