TUMI Genomics

Manager

• Develop and execute brand and marketing communications strategies
• (from concept building and campaign planning to execution and performance analysis)
• Manage PR and media relations, including agency management
• Plan and execute influencer and celebrity marketing (EIM)
• Lead trade marketing initiatives and retail-linked activations (department stores, pop-ups, etc.)
• Support e-Commerce content planning in close collaboration with relevant teams
• Drive internal communications and cross-functional collaboration
• (Sales, Retail, Merchandising, etc.)
• Plan and manage CRM marketing programs and related agencies
• Define campaign KPIs, analyze performance, and continuously optimize execution

Senior Marcomm Manager