Art Director, Content Experiences

TUMI Genomics

Art Director leading photography and video brand concepts for TUMI's global campaigns. Directing creative execution for digital deliverables in a hybrid work environment.

Posted 6/24/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $140,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and direct photography and video brand concepts for assigned projects:
Own the creation, development, and finalization of all photography concepts (internal and external), ensuring alignment with brand vision and strategic objectives
Direct a cross-functional team of designers and copywriters in the development of photography concepts. All designers report directly to the Art Director. Collaborate closely with copywriter on messaging and Marketing Coordinator for support
Own internal approvals and timeline of concepting development
Lead briefing of production agencies on internally developed and approved concepting. Serve as the primary contact for agencies across all pre-production management
Leverage deep knowledge of approved and strategic marketing and product calendars to proactively initiate and drive photography projects, ensuring on-time delivery for launches — including PDP on-model and video photography
Serve as the lead creative voice for externally concepted projects. Act as primary agency contact for communicating and guiding concepting feedback
Pre-Production: Ensure all needed deliverables, specs, and usage are outlined in estimates and/or SOWs. Confirm all talent agreements are executed with proper usage outlined prior to shoot
Art direct all assigned production shoots:
Serve as lead Art Director on all assigned shoots, including all PDP on-figure and video photography
Lead the creative direction on set, working closely with the Director of Content Experiences, photographer, and agency Art Director
Direct photographer, stylist, crew, producer, and models in the proper development and execution of shoot concept
Ensure all brand guidelines are upheld on set and act as the authoritative product expert
Own all assigned photo post-production:
Lead selects process, mark-ups, retouching and approvals, toolkit creation, and final asset delivery to Marketing Coordinator for upload to the asset library
Direct and manage approvals with key stakeholders; partner with technical teams during post-production and keep the creative team and project management informed of progress
Own stakeholder feedback integration and ensure all assets are delivered on time and to the required specs
Serve as the primary contact for post-production agencies, relaying all internal feedback
Lead all digital graphic direction and production:
Own production on all digital content including site updates, landing pages, emails and banner ads (still and motion), directing agency partners on creative execution
Serve as senior creative contact for Paid Media creative agency
Leadership, Strategy & Cross-Functional Impact:
Stay ahead of trends in e-commerce technology, graphic design, photography and video techniques; proactively introduce new ideas and share knowledge across the team and leadership
Translate marketing briefs into compelling, brand-consistent visual concepts at the campaign level; move beyond executional direction to driving the big-picture creative vision
Define and maintain brand photography, style guides, and graphic guidelines to ensure consistency across all marketing channels (online and offline)
Lead, organize, delegate, and coach within the design team, reviewing and approving team members’ work product while fostering accountability, collaboration, and a high-performance creative culture.
Mentor and develop designers, elevating team capabilities in creative thinking, technical execution, and professional growth.
Maintain full visibility into all non-digital collateral direction (retail, packaging, etc.) for a comprehensive view of visual brand output
Represent and defend the creative team’s work to senior leadership; interpret high-level direction into actionable team instructions and present creative work as the team’s voice
Influence stakeholders and cross-functional partners both inside and outside the creative function; help build alignment by synthesizing varied perspectives
Identify and drive improvements to creative processes, systems, workflows, and work products to enhance team performance, efficiency, and output quality.
Lead department, status, direction, presentation, and feedback meetings as a strategic and trusted creative partner
Drive the evolution of the design system library of all brand assets
Navigate complex problems that require an understanding of multiple job areas and creative specialties to deliver effective solutions
Must be able to travel internationally and domestically on an occasional basis to support photo shoots, production needs, creative reviews, and other business priorities
Perform physical tasks as needed, including lifting and carrying items up to 15 lbs.

Requirements

What you’ll need

Creative Project Leadership — 10+ years directing creative teams, managing end-to-end timelines, delegating work effectively, and delivering high-quality creative output within budget and business constraints
Business Acumen — Strong understanding of business operations, market dynamics, and how creative decisions impact broader organizational goals
Design Acumen & Literacy — Deep command of aesthetic direction, typography, color theory, layout, and product storytelling across digital and print media
Creative Strategy & Conceptual Thinking — Proven ability to translate marketing briefs into compelling, brand-consistent visual campaigns, define artistic vision, and develop innovative ideas at a category-defining level
Technical Proficiency — Advanced mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) Working knowledge of Figma, After Effects and video editing
Adaptability & Solution Orientation — Remains flexible across changing project requirements, media platforms, industry trends, and new tools or technologies; approaches challenges with resourcefulness and sound judgment
Collaboration & Influence — Builds strong cross-functional relationships, communicates creative vision clearly, gains alignment, and fosters a positive team environment.
Presentation Skills — Able to present creative work to senior leadership with clarity and confidence, defending decisions while remaining open to direction
Strategic Decision Making — Skilled in analyzing complex situations, making informed and confident creative decisions, articulating rationale, and developing strategies that support business outcomes
Time Management & Organization — Balances competing priorities across multiple high-stakes projects under strict deadlines
Attention to Detail — Meticulous in overseeing design, lighting, and layout accuracy across all deliverables
Proactive Self-Starter — Takes initiative, anticipates needs, and moves work forward independently with confidence and ownership

Benefits

Comp & perks

Career pathing
Work-life balance
Training
Paid time off
Pet Insurance
Tuition Reimbursement
Employee Discount
Employee Assistance Program (EAP)
Comprehensive benefits package including medical and dental insurance with partial employer contributions, vision insurance, company-paid basic life insurance, Accidental Death & Disability Insurance, Supplemental Life insurance, 401(k) with a company match, and commuter benefits.
This role may have the opportunity to earn an annual target bonus based on several factors including Company and individual performance, subject to the terms and conditions of the Company’s bonus plan in effect from time to time. Details regarding the plan are outlined in each employee’s plan agreement.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

creative project leadershipdesign acumencreative strategyconceptual thinkingAdobe Creative SuitePhotoshopIllustratorInDesignFigmavideo editing

Soft Skills

business acumenadaptabilitysolution orientationcollaborationinfluencepresentation skillsstrategic decision makingtime managementorganizationattention to detail