Manager, Global Public Relations – Social

TUMI Genomics

Manager of Global Public Relations & Social driving TUMI's global brand engagement through PR and social media strategies. Leading a team and collaborating with cross-functional partners to strengthen market positioning.

Posted 7/9/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $124,000 - $129,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global PR and social strategies, with a strong focus on brand awareness, storytelling, and consumer engagement. Proven ability to manage social media platforms, cultivate influencer relationships, and measure campaign performance effectively.

Highest-signal resume keywords

Global PR Strategy DevelopmentSocial Media ManagementInfluencer Relationship ManagementContent Marketing Best PracticesBudget Management for Social Initiatives

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Press Content DevelopmentSocial Media StrategyCampaign DesignPerformance MeasurementCopywritingSocial Growth Target EstablishmentCompetitive BenchmarkingEvent ActivationSocial Media Trends AnalysisPhysical Task Management

Soft Skills

Excellent Written CommunicationStrong Attention to DetailCollaboration SkillsSelf-Starter InitiativeAccountability

Tools & Technologies

TribeDash HudsonCreator IQMeltwaterSocial Media Platforms

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Luxury BrandsLifestyle BrandsTravel BrandsPress RelationshipsCultural Relevance

About the role

Key responsibilities & impact

Develop and execute global PR and social strategies for integrated marketing campaigns, driving brand awareness, storytelling, and consumer engagement
Lead North America external PR agency partnership, developing strategies and press content to secure earned media and cultural relevance
Manage TUMI’s global social media platforms, including content strategy, calendar management, copywriting, brand voice, and campaign design across all channels
Research and cultivate relationships with key press, influencers/creatives, content creators, talent, and agents; oversee TUMI Crew ambassador relationships and influencer program
Oversee influencer and talent contracts across global and North America initiatives, product gifting, seeding, and VIP engagement
Conceive, develop, and execute press, social, and event campaigns; measure performance and report results to inform future strategies
Partner with Marketing on global and regional event activation and press event execution in North America
Establish social growth targets and competitive benchmarking; monitor competitive social activity across social channels
Manage social community and customer service inquiries in collaboration with Consumer Experience team; support reputation management on TUMI global social channels.
Deploy content marketing and social media best practices, leveraging emerging platforms, tools, and trends
Coordinate monthly and campaign-based reporting with Marketing and agency partners
Engage with TUMI sample management and product seeding efforts, including packing and unpacking boxes, lifting items up to 30 lbs., coordinating influencer gifting, and supporting product needs for social-first content shoots.
Monitor industry news and competitor activity across all channels and categories
Lead and develop team of two direct reports; foster a collaborative environment and support career development

Requirements

What you’ll need

Bachelor's Degree with 5+ years of relevant experience across press, social, and talent/influencer management
Global experience partnering with cross-functional teams to develop and execute PR and social strategies
Deep expertise with major social platforms (Meta, TikTok, YouTube, LinkedIn, Snapchat, Pinterest, WeChat, Weibo, X/Twitter) and understanding of global social best practices
Strong passion for social media trends, audience behavior, creator ecosystem, and social measurement/tracking
Experience managing budgets for social seeding, press events, and related initiatives
Excellent written and verbal communication skills with strong attention to detail
Proven ability to manage multiple priorities in a fast-paced, deadline-driven environment
Strong collaboration and influencing skills across internal and external partners
Self-starter with demonstrated initiative, ownership, and accountability
Familiarity with measurement tools (Tribe, Dash Hudson, Creator IQ, Meltwater)
Ability to travel domestically and internationally
Ability to perform physical tasks as needed, including lifting and carrying items up to 30 lbs.
Established press relationships and editorial contacts (Preferred)
Experience in luxury, lifestyle, or travel brands (Preferred)
Demonstrated passion for social listening and real-time engagement strategy (Preferred)

Benefits

Comp & perks

Career pathing
Work-life balance
Training
Paid time off
Pet Insurance
Tuition Reimbursement
Employee Discount
Employee Assistance Program (EAP)
Comprehensive benefits package including medical and dental insurance with partial employer contributions, vision insurance, company-paid basic life insurance, Accidental Death & Disability Insurance, Supplemental Life insurance, 401(k) with a company match, and commuter benefits.
Annual target bonus based on Company and individual performance.