Tulip

Chief Marketing Officer

• Oversee all performance marketing, lead generation, and product marketing while architecting our brand and growth strategies within the competitive retail technology landscape.
• Oversee our marketing budget, running programs across different channels, and driving our lead generation efficacy.
• Responsible for defining Tulip’s position in the marketplace as the premier partner for retail success, leading a high-performing team to achieve aggressive targets.
• Act as a key collaborator with Sales to ensure marketing initiatives generate qualified, targeted leads, and ensure a healthy conversion rate into sales opportunities.
• Oversee all marketing events, digital campaigns, new content creation, and product launches to drive leads and fill the sales funnel.
• Analyze and improve existing branding and marketing strategies to reinforce Tulip’s status as a leader in the retail space.
• Develop messaging that highlights the power of 1-to-1 client relationships and how Tulip helps retailers grow through personalized service.
• Prepare and review monthly, quarterly, and yearly budgets, ensuring resources are allocated to the highest-impact channels.
• Set and monitor daily, weekly, and yearly targets, and performance manage the team to ensure consistent achievement of growth milestones.
• Conduct deep research and monitor competitor moves to ensure Tulip retains and grows share of mind as the forerunner in retail innovation.
• Act as a strategic partner to the Sales team to ensure seamless lead handoff and robust support for high-value accounts.

Head of Marketing