Senior Growth Marketing Manager, Performance Marketing
NeoTaste
Senior Product Manager, Web Growth
Tubi
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $143,500 - $205,000 per year
Job Level
Senior
About the role
- Own the Web Growth roadmap: define strategy, OKRs, and success metrics to improve conversion, account creation, and mobile web-to-app migration
- Redesign high-intent entry points: lead improvements to Search, Details, and Category pages to communicate value props, surface relevant content, and increase user conversion
- Optimize search engine conversion: deliver technical and product enhancements like server-side rendering, indexable content, and keyword targeting to drive paid and organic traffic growth
- Guide mobile web-to-app migration: design value-led flows and strategic friction to convert high-intent mobile web users into app downloads and long-term engagement
- Experiment and iterate: partner with Data Science to design and analyze A/B tests, uncover insights, and scale successful features
- Drive cross-functional alignment: collaborate with Engineering, Design, SEO, and Growth Marketing to ship initiatives on time and at high quality
- Champion the user: advocate for new users by ensuring frictionless onboarding, transparent value messaging, and a trustworthy streaming experience
Requirements
- Experience in the streaming, media, or subscription-based product space
- Familiarity with international growth, localization, and multi-language UX
- Strong design sensibility for onboarding and discovery flows
- Strong understanding of SEO fundamentals and technical constraints around crawlability, indexation, and search ranking
- Experience driving web-to-app migration or growth across cross-platform ecosystems
