Marketing Manager
With Intelligence
CRM Lifecycle Manager – Retention
MUBI
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £40,000 per year
Job Level
Mid-LevelSenior
About the role
- Report to Global Senior Growth Manager and work on execution (Braze) and strategy for retention CRM
- End-to-end implementation of global retention-focused CRM automations across multiple channels (email, push notifications, etc.) including strategy, creative briefs, data integration and testing
- Analyse and evaluate CRM automations to determine impact and apply insights to improve retention and effectiveness
- Optimise CRM automations via continuous A/B testing and experimentation
- Collaborate with Growth (Acquisition, Onboarding, Engagement, Reactivation) to share learnings and minimise CRM pressure and clashes
- Partner with Product, Engineering, Data Science and wider Marketing on automation needs and retention projects to drive subscriber lifetime value via upsell, cross-sell and churn mitigation
- Foster creative strategies and solutions to meet evolving business and customer needs
Requirements
- 5+ years working as a CRM professional in a similar marketing role
- Extensive experience using Braze or a similar marketing platform (lifecycle automations, Liquid templating, personalisation, content blocks)
- Experience with machine learning automation is a strong plus
- Strong technical implementation confidence with experience in cross-channel and multi-language CRM campaigns
- Strong project manager with excellent attention to detail and accuracy in setup and execution
- Analytics-driven mindset with ability to synthesise and assess data and communicate results and recommendations
- Highly self-motivated and autonomous (entrepreneurial attitude)
- Team player who enjoys working collaboratively with cross-functional counterparts
- Passion for cinema, especially independent and international films
