NeoTaste

Senior Growth Marketing Manager, Performance Marketing

NeoTaste

full-time

Posted on:

Origin:  • 🇩🇪 Germany

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Job Level

Senior

About the role

  • Scale user acquisition and retention strategies to grow NeoTaste’s subscriber base
  • Drive user acquisition, engagement and revenue growth across Meta, Google, TikTok and emerging channels
  • Scale subscriber growth through paid marketing and strategic retargeting efforts
  • Improve attribution models, analytics and automation for efficient spend allocation
  • Lower CAC while increasing member LTV and payback efficiency
  • Support NeoTaste’s launches into new cities with localized acquisition and retargeting strategies
  • Improve localized user engagement and retention in each city
  • Collaborate with product and cross-functional teams to support product-led growth initiatives

Requirements

  • 7+ years of experience in performance marketing, particularly paid social
  • Experience in user/subscriber acquisition, paid media and growth marketing
  • Preferably background in consumer apps with subscription-based business models
  • Ideally experience at high-growth startups or scale-ups
  • Experimentation mindset: rapid testing, iteration, and prioritizing high-impact projects
  • Strategic and hands-on: fluent in CAC, LTV, payback, and funnel metrics
  • Resourceful and scrappy: ability to produce ads and leverage AI tools; bonus for AI-native or creator-focused product experience
  • Strong analytical skills: expertise in Google Analytics, Adjust, attribution modeling, A/B testing, and marketing automation tools
  • Experience implementing full-funnel campaign optimization engines (plus)
  • Experience with platforms like Meta, Google and TikTok
  • Authorization to work in Germany (application asks about this)
  • CV in English (application requests an English version of your CV)