NeoTaste

Performance Marketing

• Scale user acquisition and retention strategies to grow NeoTaste’s subscriber base
• Drive user acquisition, engagement and revenue growth across Meta, Google, TikTok and emerging channels
• Scale subscriber growth through paid marketing and strategic retargeting efforts
• Improve attribution models, analytics and automation for efficient spend allocation
• Lower CAC while increasing member LTV and payback efficiency
• Support NeoTaste’s launches into new cities with localized acquisition and retargeting strategies
• Improve localized user engagement and retention in each city
• Collaborate with product and cross-functional teams to support product-led growth initiatives

Senior Growth Marketing Manager, Performance Marketing