NeoTaste

Data Scientist

• Build a trustworthy, decision-ready view of marketing performance across channels, campaigns, creatives, geographies, and user cohorts.
• Design, build and continuously improve NeoTaste’s Marketing Mix Model (MMM) to support budget allocation, incrementality estimation and marginal ROI analysis.
• Establish clear and consistent measurement standards for CAC, LTV, payback periods and cohort-based performance tracking.
• Integrate and reconcile data from multiple sources, including MMPs, ad platforms, app analytics, subscription and revenue backends, CRM systems, and our own data sources.
• Identify high-signal product events that predict conversion, retention and long-term value, and translate them into actionable marketing and CRM levers.
• Enable data-backed budget decisions by clearly communicating what is incremental, what is uncertain, and where spend should be increased or reduced.
• Partner closely with the wider Marketing, Product, Engineering Teams to improve tracking architecture, event schemas and data joinability.
• Continuously improve NeoTaste’s measurement maturity, turning data quality and experimentation into a long-term competitive advantage.

Marketing Data Scientist