Digital Marketing Manager
Business Consulting Services, LLC
Director, Digital Media
TrendyMinds
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and oversee integrated paid digital strategies that align with client business objectives
- Serve as a primary digital media lead with clients and senior account teams, presenting recommendations and performance insights
- Direct the planning, execution, and optimization of multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) to meet KPIs and ROI/ROAS targets
- Leverage AI-powered platforms for predictive audience modeling, bid optimization, creative testing, and performance forecasting
- Manage, mentor, and grow a team of specialists, fostering collaboration and continuous improvement
- Oversee campaign measurement frameworks, ensuring accurate tracking, actionable analysis, and clear reporting
- Partner with Creative, Content, Traditional Media, Social, and Insights teams for integrated campaigns
- Drive A/B testing and experimentation across creatives, targeting, and bidding strategies
- Manage relationships with external agencies, vendors, and platform partners
- Stay ahead of industry trends and share thought leadership across the agency
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7+ years of experience in digital marketing with proven expertise in paid media strategy and execution
- Deep expertise across paid search, paid social, programmatic display, and video
- Demonstrated success leading multi-channel campaigns focused on conversion, ROI/ROAS, and measurable business impact
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and programmatic DSPs
- Hands-on experience using AI-driven advertising tools (e.g., Performance Max, Advantage+ Shopping, predictive analytics models, AI-powered DSPs, dynamic creative optimization platforms)
- Strong analytical mindset, with experience in data visualization and performance analysis
- Exceptional communication, client-facing, and presentation skills
- Proven leadership in managing teams and cross-functional initiatives
- Google Ads and Meta certifications preferred; AI/ML or marketing analytics certifications are a plus
