Transparent Energy

Digital Marketing

• Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance.
• Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs.
• Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations.
• Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics.
• Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.

Digital Marketing, Demand Generation Manager

Customer Success Manager

• Own the end-to-end renewal management process, maintaining visibility into renewal pipeline activity
• Coordinate cross-functionally to reduce renewal risk and prevent revenue leakage
• Ensure renewal workflows are initiated early and executed consistently across sales and support teams
• Serve as the direct manager of the Business Analyst team
• Provide leadership, coaching, and role clarity to ensure alignment with revenue and renewal priorities
• Establish accountability standards and execution discipline within the Business Analyst function
• Oversee and manage the Client Services Desk
• Maintain operational system hygiene and data integrity
• Manage third-party technology and system vendors
• Oversee recurring and booked revenue reporting

Manager

• Partner Relationship Management
• Own and manage a portfolio of channel partners to drive meeting generation and closed business
• Develop trusted advisor relationships that position Transparent Energy as a strategic value-add for partner clients.
• Conduct recurring partner business reviews to identify opportunities, gaps, and growth initiatives.
• Serve as a highly responsive point-of-contact for Partners to ensure that their needs are always met
• Pipeline Development
• Generate qualified introductory meetings between partner-referred prospects and Transparent Energy sales executives.
• Identify target accounts within partner portfolios that fit Transparent Energy's ideal customer profile.
• Develop and execute account penetration strategies to increase referral activity and meeting volume.
• Track referral opportunities through the sales funnel and ensure timely follow-up.
• Maintain detailed records of partner activities, referrals, meetings, and pipeline metrics.
• Prepare regular performance reports and forecasts for leadership.
• Partner Enablement & Training
• Ensure partners deeply understand Transparent Energy's value proposition, procurement process, and key differentiators.
• Equip partners with sales messaging, case studies, market intelligence, and prospecting tools.
• Coach partner teams on identifying energy-related buying signals and referral opportunities.
• Partner Engagement & Travel
• Regularly meet with channel partners, referral sources, and strategic stakeholders to strengthen relationships and drive new deal flow
• Attend industry events, conferences, trade shows and networking functions to expand Transparent Energy’s partner presence
• Host partner meetings, meals, and relationship-building activities to increase partner engagement, loyalty, and referral activity.
• Identify opportunities to grow production from existing partners, reactivate dormant relationships, and develop new referral channels.
• Represent Transparent Energy professionally in market-facing settings and clearly communicate our value proposition.
• Travel frequently for partner meetings, events, and market development.

Digital Marketing, Demand Generation Manager

Customer Success Manager

Channel Development Manager