Digital Marketing, Demand Generation Manager

Transparent Energy

Digital Marketing Manager at Transparent Energy managing campaigns focused on lead generation and measurable marketing performance. Requires strong HubSpot and digital marketing experience.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and demand generation, with a strong focus on campaign management, performance measurement, and CRM data quality. Proficient in leveraging AI tools for content development and campaign optimization while maintaining effective communication and project management skills.

Highest-signal resume keywords

Digital MarketingDemand GenerationHubSpot ExperienceCampaign Performance MeasurementSEO/SEM Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementPerformance ReportingLead RoutingConversion TrackingBudget OptimizationKeyword StrategyData AnalysisCRM Data ManagementIntegrated Campaign OptimizationAI Tool Utilization

Soft Skills

Communication SkillsProject ManagementExecution DisciplineCreativityAccountability

Tools & Technologies

HubSpotSEO ToolsSEM ToolsCRM SystemsAnalytics Dashboards

Industry Keywords

Demand Generation CampaignsMarketing OperationsPipeline ContributionConversion RatesMarketing Metrics

About the role

Key responsibilities & impact

Own marketing's contribution to qualified pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated revenue performance.
Build, launch, manage, and optimize integrated demand generation campaigns across paid search, SEO/SEM, display/programmatic, email, landing pages, retargeting, and nurture programs.
Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-quality CRM data in partnership with Sales and Revenue Operations.
Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics.
Manage SEO, SEM, paid search, and programmatic advertising, including keyword strategy, audience targeting, conversion tracking, budget optimization, and performance reporting.

Requirements

What you’ll need

7+ years of experience in digital marketing, demand generation, marketing operations, or growth marketing.
Strong hands-on HubSpot experience, including workflows, forms, lists, landing pages, lead routing, campaign tracking, and reporting.
Excellent communicating with both words and data
Strong project management, prioritization, follow-through, accountability, and communication skills.
Ability to work independently in a remote environment with strong execution discipline.
Demonstrated ability to use AI tools to improve execution, content development, campaign planning, and reporting.
Creative campaign instincts, with the ability to bring ideas, test them, and turn them into measurable campaigns.
A desire to exceed goals that is internal, constant, and self-imposed.

Benefits

Comp & perks

Health insurance
Flexible work hours
Professional development opportunities