Top Shelf® Academy

Head of Growth

Top Shelf® Academy

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

SQL

About the role

  • Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content
  • Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space
  • Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition
  • Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients
  • Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem
  • Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar
  • Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more using generative tools
  • Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable allowlisting, and embed influence into acquisition strategies
  • Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and optimization
  • Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel inputs
  • Define metrics, build dashboards, run experiments, and optimize channels across the funnel
  • Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration
  • Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI
  • Build, mentor, and lead a high-performance marketing team (internal + agency)
  • Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments
  • Report to executive leadership on performance, forecasts, growth strategy, and brand health

Requirements

  • 7–10+ years in growth marketing, demand generation, or related roles
  • Proven experience scaling enterprise B2B or high-growth marketing organizations
  • Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies
  • Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization
  • Hands-on digital marketer: SEO, paid media, content, conversion optimization
  • Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor
  • Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution
  • Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership
Benefits
  • Remote-friendly with roots in Atlanta
  • Values flexibility and high performance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdemand generationABMSEOpaid mediacontent marketingconversion optimizationfunnel modelingattributionperformance optimization
Soft skills
excellent communicatorcollaboratorleaderstrategic thinkercreativeanalyticalmetrics-drivenexperiment-orientedbias for actionability to inspire execution