Lead, Growth Development
CenterWell Senior Primary Care
Head of Growth
Top Shelf® Academy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
SQL
About the role
- Architect a unified GTM engine combining demand gen, ABM, influencer marketing, paid channels, and AI-first content
- Lead The Shelf’s brand expansion — deepen market presence, cultural resonance, and thought leadership in the influencer + marketing space
- Drive measurable outcomes: pipeline growth, enterprise deal closes, account expansion, and scalable acquisition
- Acquire 35–40 new enterprise accounts (each ~$1M+ in opportunity) while expanding business with current Fortune 1000 clients
- Elevate brand metrics — share of voice, expert media placements, awards, speaker opportunities, and creator ambassador ecosystem
- Improve funnel efficiency — optimize from MQL → SQL → Closed, control CAC, and increase ROI per marketing dollar
- Build high-volume, high-quality thought leadership, blog posts, executive LinkedIn content, reports, and more using generative tools
- Integrate The Shelf’s core strength — connect creators to demand, repurpose creator content, enable allowlisting, and embed influence into acquisition strategies
- Manage paid media (search, social, display), SEO/content-led acquisition, partnership channels, and optimization
- Scale Shelftopia and live events into content machines. Repurpose panels, keynotes, and moments into funnel inputs
- Define metrics, build dashboards, run experiments, and optimize channels across the funnel
- Co-own pipeline goals with Sales; drive alignment through growth meetings and collaboration
- Own the Marketing budget and P&L: prioritize channels, shift spend dynamically, and measure ROI
- Build, mentor, and lead a high-performance marketing team (internal + agency)
- Serve as the internal “market voice” — translate campaign and sales insights into messaging, positioning, and strategic adjustments
- Report to executive leadership on performance, forecasts, growth strategy, and brand health
Requirements
- 7–10+ years in growth marketing, demand generation, or related roles
- Proven experience scaling enterprise B2B or high-growth marketing organizations
- Track record in building multi-channel demand engines, ABM, and combining brand & demand strategies
- Analytical, metrics-driven, experiment-oriented: comfortable with funnel modeling, attribution, and performance optimization
- Hands-on digital marketer: SEO, paid media, content, conversion optimization
- Creative, bold, strategic thinker: capable of generating big ideas and executing them with rigor
- Excellent communicator, collaborator, and leader who can align cross-functional teams and inspire execution
- Bias for action: thrive in ambiguity, move fast, iterate continually, and take ownership
Benefits
- Remote-friendly with roots in Atlanta
- Values flexibility and high performance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingdemand generationABMSEOpaid mediacontent marketingconversion optimizationfunnel modelingattributionperformance optimization
Soft skills
excellent communicatorcollaboratorleaderstrategic thinkercreativeanalyticalmetrics-drivenexperiment-orientedbias for actionability to inspire execution
