Top Shelf® Academy

Influencer Marketing

• Support research platforms, brands, and verticals
• Analyze data pulled from social listening tools to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence and demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Present strategies to clients, articulating insights and recommendations clearly
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• Explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Collaborate with creative, new business, marketing, product, and agency-wide teams to deliver strategic impact

Strategy & Insights Manager – Influencer Marketing

Account Executive

• Develop integrated social and influencer strategies tied to measurable business outcomes
• Own day-to-day relationships as the primary client point of contact
• Lead strategic planning, quarterly business reviews, and campaign ideation
• Navigate complex client conversations with confidence and clarity
• Contribute to new business pitches and proposals as needed
• Directly manage 1–3 account managers or supervisors
• Provide coaching, feedback, and career development support
• Delegate campaign workstreams and review output for quality
• Foster an inclusive, high-performance team culture
• Lead end-to-end delivery of multi-platform influencer programs
• Oversee influencer selection, briefing, content review, and performance reporting
• Ensure on-time, on-budget delivery across a diverse client scope
• Drive cross-department collaboration with creative, paid media and strategy teams to align on campaign goals and ensure seamless execution
• Serve as the internal connector between client needs and departmental capabilities, facilitating clear communication and shared accountability across functions

Strategy & Insights Manager – Influencer Marketing

Associate Account Director, Influencer Marketing