Top Shelf® Academy

Influencer Marketing

• Support research platforms, brands, and verticals
• Analyze data pulled from social listening tools to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy
• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI
• Work closely with multiple teams to deliver strategic impact across the business

Strategy Manager – Influencer Marketing

• Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs
• Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals
• Shape and present high-impact POVs to C-suite and Executive stakeholders
• Simplify complexity into crisp stories and decisions
• Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives
• Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction
• Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting
• Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence
• Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative
• Decode algorithmic shifts and cultural signals into actionable creative and channel bets
• Manage and mentor a team of strategists and analysts
• Set standards for writing, storytelling, and visual craft
• Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops
• Uplevel deck quality and strategic rigor
• Co-lead concept development and testing roadmaps
• Increase pitch conversion with standout strategy and creator POVs
• Shape thought leadership, webinars, and case studies; represent The Shelf externally
• Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements

Strategy Manager – Influencer Marketing

Director of Strategy – Influencer Marketing