Top Shelf® Academy

Performance Marketing

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish
• Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
• Write clear, compelling performance recaps and updates that translate data into business-relevant narratives
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

Senior Paid Social Manager

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
• Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.
• Identify growth opportunities and flag risks before they surface in the data.
• Contribute to pitches and new business for performance media influencer campaigns.

Associate Director, Paid Social

Influencer Marketing

• Own qualified inbound revenue end-to-end
• Lead discovery, strategy framing, proposal alignment, and close
• Maintain deal momentum from first conversation to signed agreement
• Program design, translating brand goals into influencer program recommendations
• Draw on deep working knowledge of past campaigns for thoughtful, insight-driven follow-ups

Senior Paid Social Manager

Associate Director, Paid Social

Inbound Sales Strategist – Influencer Marketing