Top Shelf® Academy

Account Manager

• Oversee end-to-end campaign execution—from influencer outreach and contract negotiation to final reporting.
• Use AI tools (e.g., ChatGPT) to proofread, generate briefs, and streamline repetitive tasks.
• Draft and proofread contracts, client briefs, and outreach emails.
• Build strong, trust-based relationships with influencers, ensuring brand alignment.
• Navigate demanding client expectations and propose strategic pivots.

Account Manager – Influencer Marketing

Influencer Marketing

• Translate consumer insights into campaign strategy
• Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
• Use social listening and cultural signals to identify emerging conversations and trends
• Translate findings into clear strategic recommendations for internal teams and clients
• Develop insight-driven creator strategies
• Identify audience segments and communities relevant to brand campaigns
• Inform creator selection and creative direction using consumer insights
• Collaborate with creative, account, and media teams to shape campaign concepts
• Support client strategy and campaign planning
• Contribute to campaign strategy development for major brand partners
• Present insights and strategic recommendations internally and to clients
• Help develop messaging frameworks grounded in audience motivations and behavior
• Contribute to thought leadership
• Identify emerging trends in consumer behavior and creator marketing
• Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Audience Insights & Strategy Manager – Influencer Marketing

Audience Intelligence Manager – Influencer Marketing

• Analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners
• Translate consumer insights into campaign strategy
• Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies
• Use social listening and cultural signals to identify emerging conversations and trends
• Collaborate with creative, account, and media teams to shape campaign concepts
• Support client strategy and campaign planning

Account Manager – Influencer Marketing

Audience Insights & Strategy Manager – Influencer Marketing

Audience Intelligence Manager – Influencer Marketing

Consumer Insights & Strategy Manager – Influencer Marketing