Growth Marketing

• Supports the CCPO in developing and implementing the strategic mission, vision, and overall direction of NASPO ValuePoint for supplier growth, development, and engagement as set by the NASPO Board of Directors, ValuePoint Executive Council and NASPO CEO.
• Embrace innovation to ensure maximum efficiency and productivity of the Supplier Engagement Division.
• Works closely with the CCPO to develop and administer effective management of the NASPO Supplier Engagement day-to-day business operations.
• Responsible for ensuring sales generated through NASPO ValuePoint portfolios consistently deliver a surplus to fuel NASPO organizational growth.
• Sets and manages supplier portfolio performance metrics, outreach activities, engagement, and engagement history.
• Provides regular reporting to CCPO and leadership on portfolio sustainability, contract utilization, growth, and public entity adoption.
• Leads the Supplier Engagement team with a direct focus on portfolio sustainability, contract utilization growth, public entity adoption, and enhancing supplier relationships.
• Lead supplier onboarding, training, and promotional support to ensure successful participation and contract adoption from buying entities.
• Oversee the NASPO Supplier Advisory Group activities including conducting regular meetings and reporting to the NASPO CCPO of pertinent activities.
• Oversee and ensure the success of NASPO supplier related events and resources as the Supplier Summit, Supplier Development Workshop, Supplier Academy, Supplier Toolkit, and other direct engagements with suppliers.
• Understand and maintain knowledge of emerging markets to ensure that, through our cooperative portfolios, NASPO offers cutting edge goods and services to our members and public entities we serve.
• Hire, train, and retain competent, qualified staff in coordination with the CCPO.
• At the direction of the CCPO, coordinates with other NASPO Divisions to develop training materials, support session development at conferences, contribute to and help implement marketing initiatives, and develop strategies that promote NASPO ValuePoint cooperative contracts and other NASPO resources.
• Works with the CCPO to build and manage relationships with and between suppliers, public entities, and assist suppliers to navigate NASPO ValuePoint processes.
• In conjunction with NASPO Professional Development team, develop and implement an educational program for all interested suppliers regardless of their level of familiarity with public cooperative procurement.
• Promotes NASPO and NASPO ValuePoint initiatives at conferences, tradeshows and other events.
• Develops performance metrics and standard operating procedures (SOPs) for staff.
• Participates in and supports the monthly NASPO ValuePoint Executive Council meetings.
• Attends NASPO, NASPO ValuePoint, and strategic partner events as requested by the CCPO.

Director of Supplier Growth and Engagement Strategy

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