Sr. Data Analyst
Tombras
SQLTableau
Job Level
JuniorMid-Level
Tech Stack
SQLTableau
About the role
- Manage the planning, execution, evaluation and effective communication of data-driven, digital results
- Develop and implement holistic, cross-channel measurement (and testing) plans
- Development and execution of cross channel media measurement and testing plans
- Consultation with colleagues and clients on measurement strategies/techniques
- Ensure appropriate analytics integration into agency production processes
- Works independently and with the VP, Analytics in assessing client media programs; interpret media marketing data and analyze its effects on KPIs and ROI
- Deliver analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep-dive analyses, infographics, etc.)
- Present results in a simple, story-telling fashion
- Collaborate with numerous partners and agency departments to keep analyses integrated and focused.
Requirements
- Ability to utilize and navigate Web Analytics Platforms (Google Analytics and Adobe Analytics)
- Working knowledge of Tableau is a plus
- In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
- SQL knowledge or experience with database administration
- An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
- Ability to collaborate with cross-functional teams and make recommendations
- 2+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
- Experience in presenting analyses to both small and large groups
- Bachelor's in Marketing or Analytics and/or equivalent work experience
- Master's in Marketing or Business Analytics a plus
